11 comments

Artchique's picture
Artchique
166 pencils

Ahhhh. I get it. "Guau" is the english equivalent of "Bow" as in bow-wow. I really like the art direction, but I'm not convinced this has a "big idea." But who knows, it's fashion, some people would argue that you don't need one.

Guest's picture
Guest

And perra also means female dog.
I like it.

Guest's picture
Guest

And perra also means female dog.
I like it.

Algareto's picture
Algareto
216 pencils

Wrong. "guau" means "wow" and I think it means like "guau" a dog bark.

aud's picture
aud

It has a double entendre. "Guau" is a dog's bark, but also sounds like "wow."

Albondiga's picture
Albondiga
96 pencils

Guau is like 'Woof'

Albondiga's picture
Albondiga
96 pencils

And from the context I'm guessing that it would somehting like "You're definitely a fox. They say 'woof'" i.e. meaning sexy as opposed to our use of the word 'bitch'

eltipo's picture
eltipo
209 pencils

Perra in spanish doesnt mean your a bitch it means you are hot.

Guest's picture
Guest

Not in Chile it doesn't. I've only heard perra meaning "bitch", and considering it's a chilean ad for a chilean product, i don't think the "hot" meaning of "perra" you refer to has any relevance in this ad.

pneuburg's picture
pneuburg
251 pencils

What's the product? Fashion?

pjn

Borde's picture
Borde
30 pencils

in almost all latin american countries, perra means bitch... like a hound!... it has a negative connotation and it's insulting for women... likesaying you're a hound cause everyone walks you!... so they take thatnegative word and say that you really are a Hound cause everyone says guau (phonetically sounding the same as a WOW)... maybe cause this product makes you look hot!.. or raises your selfestime,,, i don't know... its not clear what it is.

Log in or register to post comments