Norwegian Airlines: From Cold To Hot, 2

Advertising Agency: Kitchen Leo Burnett Oslo, Norway
Art Director: Per Erik Jarl
Copywriter: Christian Hygen
Designer: Pia Lystad
Published: January 2013


pierrelastname's picture
2869 pencils

good! like!

eins-eins-null's picture
882 pencils

where do all the good ratings come from? except for the shoe every motiv looks forced. the scissors doesn't fit. apart from that the campaign is unemotional: you can't promote vacation just by saying "shorten your clothes". and uninspired, the idea is decades old. its neither surprising nor selling. i'm sorry to be that blunt, but for me this stuff looks like a high school project (honestly)

Nike Diesel's picture
Nike Diesel
13389 pencils

A cool, snappy & witty print campaign that has your attention in delivering the message in few seconds. Good insight, great visual and a nice concept.

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