Agency Network: 
July 2008

Print advertisment created by Cottage 10, United States for Northern Lights, within the category: Recreation, Leisure.

The laws of physics say you can't climb straight up. But we haven't seen the physics cop around much lately.

Advertising Agency: Cottage 10, Hinesburg Vermont, USA
Creative Director / Copywriter: Bill Drew
Art Director: Jeremy Iaquinto

Comments (11)

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askon's picture
Activity Score 433

No, but you're constantly harassed by the badvertising police.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Typeknerd's picture
Activity Score 9

And you're very clever, askon. Post some useful criticism please. The headline is headed in the right direction, but fairly clunky, wordy. It doesn't quite work. This is the only decent ad of the campaign, the others are trite expressions.

scarfinati's picture
Activity Score 843

layout needs help.

That font its not working. looks like a childrens book font. needs to be more gritty to match the tone of the copy

and what are those three dots at the bottom. Get rid of that. Why is it on a green blend. Put it on the climbing wall and integrate the copy with the hand grips or something.

its not art directed. tahts the problem

Activity Score 1838

Do they?

We're going to need more lube.

sneakyhands's picture
Activity Score 1857

nope, they sure don't. friction and tension come to mind, a climber might want to keep those.

simon.gross's picture
Activity Score 541

Doesn't the actual definition of climbing have something to do with going straight up?

Looks like someone fell in love with how clever they were being, and decided to let that one slide.

mith85's picture
Activity Score 242

My problem with this line is that logically it's incorrect. Ever been on a ladder?

A climbing centre has potential for some really good lines. It'd be cool to see what else you could come up.

shahidali's picture
Activity Score 4069

dear scarfinati,
i really liked your criticism...insightful...


scarfinati's picture
Activity Score 843

why thank you, shahid

Whitefang's picture
Activity Score 509

agree that the art direction could be a lot better.

This is one of those typical american ads you see in comm arts with long headlines Most are too wordy, as these are. There is some nice work on this guys website though.

gmint7's picture
Activity Score 2683


so wats the product?