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Backup

Agency: 
Published/Aired: 
July 2008
Description: 

Print advertisment created by Cottage 10, United States for Northern Lights, within the category: Recreation, Leisure.

The carabiner is like the backup parachute. You really hope it doesn't come down to that.

Advertising Agency: Cottage 10, Hinesburg Vermont, USA
Creative Director / Copywriter: Bill Drew
Art Director: Jeremy Iaquinto

Comments (8)

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Highest Rated

jsptrck404's picture
jsptrck404
Activity Score 437

agreed Le Douche. and what's up with that really awful gradient background. sheesh.

| think small |

krautland's picture
krautland
Activity Score 3216

this makes me want to stay away from climbing, not try it out.

Disco Munky's picture
Disco Munky
Activity Score 3890

I really like these...except the one about physics, but I'm not going to get into that.

"stay low, move fast"

Doin' it for the points

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

This message is true... but does it actually make you do anything other than nod? Not me.

We're going to need more lube.

jimkuz's picture
jimkuz
Activity Score 410

I like the whole series – clever copy, nice type layout, nice colors.

crisis's picture
crisis
Activity Score 189

Falling to your death isn't a great selling point.

BulbheaD's picture
BulbheaD
Activity Score 254

cottage 10. imagine what droga 5 can do.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Crisp One's picture
Crisp One
Activity Score 2005

art and type are limp...sorry....this is first quarter photochop class look'n

jsptrck404's picture
jsptrck404
Activity Score 437

agreed Le Douche. and what's up with that really awful gradient background. sheesh.

| think small |

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