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Japanese food from 11AM

Agency: 
Published/Aired: 
September 2010
Description: 

Japanese food, served from 11 a.m.
www.nori.se

Advertising Agency: Markus Reklambyrå, Linköping, Sweden
Creative Director: Markus Lindsjö
Art Director: Markus Lindsjö
Copywriter: Gustav Johansson
Photographer: Jeffery Richt
Graphic design: Elinor Jacobsson, Grant Menzies
Account Director: Louise Frykheden

Comments (57)

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Highest Rated

nicky genov's picture
nicky genov
Activity Score 4
Anonymous Author's picture
Anonymous Author
Activity Score 1541

Nice one.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

rehpani's picture
rehpani
Activity Score 312

SIMPLE AND NICE :)

Guest's picture
Guest

deja vu. Oh no, its real, i saw this ad 183475 times.

Link? Of course:

http://www.joelapompe.net/category/print-outdoor/food-restaurants/page/5/

atb2005's picture
atb2005
Activity Score 13561

Not the same.

Dzsoi's picture
Dzsoi
Activity Score 8115

It's not about the flag color & shape, but the clock formed by chopsticks. Is it possible you missed that?

Guest's picture
Guest

The criticism is waayyy off.

atb2005's picture
atb2005
Activity Score 13561

I like anything that's minimalist. Good job!

船蛆's picture
船蛆
Activity Score 20

CHINESE FOOD !!!!

Sushi lover's picture
Sushi lover
Activity Score 907

Exactly what I thought.
But nice execution.

Dream needs to be big!

Migzter13's picture
Migzter13
Activity Score 973

I had the idea the moment I saw the thumbnail

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Billoughsby's picture
Billoughsby
Activity Score 5144

I like it too. Very nice.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

Doesn't make me wanna go there. I mean it's a clever idea for this selling point, but a lame selling point no?

Guest's picture
Guest

Perhaps a bit obvious but still works well.

sandipkayal's picture
sandipkayal
Activity Score 270

boaring

a CREATIVE drop

Lucylu's picture
Lucylu
Activity Score 109

Arty, but good!

m.guney's picture
m.guney
Activity Score 67

simple but old.

Guest's picture
Guest

Love Japanese food!

bloomonkey's picture
bloomonkey
Activity Score 99

It doesn't matter if its an old idea, its a good one and it works well. I like it

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

visualsurgeon's picture
visualsurgeon
Activity Score 86

sharp & clear

dadada's picture
dadada
Activity Score 1720

nice!

Everybody is creative, be yourself.

Guest's picture
Guest

its minimal and nice

Paridhi.'s picture
Paridhi.
Activity Score 122

nice

HappyHour's picture
HappyHour
Activity Score 2381

great execution of a weak strategy (sushi for breakfast??)

Wordnerd's picture
Wordnerd
Activity Score 6692

oldschool

Guest's picture
Guest

Is this from the late 80's or early 90's?

Guest's picture
Guest

I think it's genius!

Guest's picture
Guest

Really cool ad. Sure, the strategy is a bit weak. But, given that the brief was to communicate that you can have an early lunch at this restaurant – spot on!

Guest's picture
Guest

Super!

Guest's picture
Guest

Just great!

Guest's picture
Guest

Same layout as another swedish ad from the beginning of 2000. They have just added the chop sticks.

Dzsoi's picture
Dzsoi
Activity Score 8115

Yep, they have added a new idea with the chop sticks. Have you EVER seen a clock that wasn't digital, Mr. Generation Jr.?

Guest's picture
Guest

You dont get my point do you? They copied the basic idea idea to symbolize a jap restaurant with a red plate on a white background.
Adding chop sticks doesnt give them the moral right to steal others creative work.

Dzsoi's picture
Dzsoi
Activity Score 8115

The message is that it opens at 11 o'clock, not that the restaurant is Japanese. Chop sticks are not added, THEY are the core idea, Japenese colors are additional, the clock idea would work with other colors as well - but since it is Japanese, they went with white and red. Should they inverse (red background, white plate) just to make it different? I don't think so.

Guest's picture
Guest

Yep. Seen it before.

Guest's picture
Guest

The artwork is nice but I get the feeling its more like a show off for the agency itself. Doesnt make me want to eat japanese food.

Guest's picture
Guest

Waste of time

Guest's picture
Guest

I agree. Stealing a creative work from others is lame.

Guest's picture
Guest

Why bother? A copy doesnt deserve place here.

Guest's picture
Guest

Ah its a copy from the old age...

Guest's picture
Guest
Guest's picture
Guest

Its embarrassing that the advert's already been done...

Guest's picture
Guest

Agree

Guest's picture
Guest

Environment friendly ad. Recycled!

Guest's picture
Guest

In what way is a flag and a clock the same thing? I do not agree. I think it's a great idea! Love it!

Guest's picture
Guest

I would give it a 3 bc of the pic

Guest's picture
Guest

Like the copy:-)

Guest's picture
Guest

Too obvious.

Guest's picture
Guest

First watching it I really liked it. After watching the "look alike ad site" I felt betrayed. No place for copycats.

Guest's picture
Guest

Its weak. Miss the selling point.

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