Nori: Japanese food from 11AM
Japanese food, served from 11 a.m.
www.nori.se
Advertising Agency: Markus Reklambyrå, Linköping, Sweden
Creative Director: Markus Lindsjö
Art Director: Markus Lindsjö
Copywriter: Gustav Johansson
Photographer: Jeffery Richt
Graphic design: Elinor Jacobsson, Grant Menzies
Account Director: Louise Frykheden
Published: September 2010




57 Comments
Nice one.
Write a wise saying and your name will live forever – Anonymous.
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SIMPLE AND NICE :)
deja vu. Oh no, its real, i saw this ad 183475 times.
Link? Of course:
http://www.joelapompe.net/category/print-outdoor/food-restaurants/page/5/
Not the same.
It's not about the flag color & shape, but the clock formed by chopsticks. Is it possible you missed that?
The criticism is waayyy off.
I like anything that's minimalist. Good job!
CHINESE FOOD !!!!
Exactly what I thought.
But nice execution.
Dream needs to be big!
I had the idea the moment I saw the thumbnail
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
I like it too. Very nice.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Doesn't make me wanna go there. I mean it's a clever idea for this selling point, but a lame selling point no?
Perhaps a bit obvious but still works well.
boaring
a CREATIVE drop
Arty, but good!
simple but old.
Love Japanese food!
It doesn't matter if its an old idea, its a good one and it works well. I like it
"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein
sharp & clear
nice!
Critics are easy.
its minimal and nice
nice
great execution of a weak strategy (sushi for breakfast??)
oldschool
Is this from the late 80's or early 90's?
I think it's genius!
Really cool ad. Sure, the strategy is a bit weak. But, given that the brief was to communicate that you can have an early lunch at this restaurant – spot on!
Super!
Just great!
Same layout as another swedish ad from the beginning of 2000. They have just added the chop sticks.
Yep, they have added a new idea with the chop sticks. Have you EVER seen a clock that wasn't digital, Mr. Generation Jr.?
You dont get my point do you? They copied the basic idea idea to symbolize a jap restaurant with a red plate on a white background.
Adding chop sticks doesnt give them the moral right to steal others creative work.
The message is that it opens at 11 o'clock, not that the restaurant is Japanese. Chop sticks are not added, THEY are the core idea, Japenese colors are additional, the clock idea would work with other colors as well - but since it is Japanese, they went with white and red. Should they inverse (red background, white plate) just to make it different? I don't think so.
Yep. Seen it before.
The artwork is nice but I get the feeling its more like a show off for the agency itself. Doesnt make me want to eat japanese food.
Interesting
http://www.joelapompe.net/category/print-outdoor/food-restaurants/page/5/
Waste of time
I agree. Stealing a creative work from others is lame.
Why bother? A copy doesnt deserve place here.
Ah its a copy from the old age...
:-) Thanks for the link
http://www.joelapompe.net/category/print-outdoor/food-restaurants/page/5/
Its embarrassing that the advert's already been done...
Agree
Environment friendly ad. Recycled!
In what way is a flag and a clock the same thing? I do not agree. I think it's a great idea! Love it!
I would give it a 3 bc of the pic
Like the copy:-)
Too obvious.
First watching it I really liked it. After watching the "look alike ad site" I felt betrayed. No place for copycats.
Its weak. Miss the selling point.
The flag idea is a copy.
Cat and a copy.
Its not a great idea. They stole the flag idea and thats the basic for the ad.
Do you really think they looked at another ad and the made a copy of it? Offcourse they did't. But, this idea is so obvious ,and that is why it has been done before. That is also why I don't think it's tht good. It's a simple, but very obvious idea.
Of course they copied the old ads. Even placing the logo exactly the same. Credits though for the chop clock.
simple. nice. also reminds me sth from home country http://www.sushitime.sk/
We created a better one an year before:
http://www.aims-creative.com/assets/galleries/64/jap_menu_0.png