Nordea Bank: A new life for piggy bank, Goldfish

Give your piggy bank a new life.
Start saving on funds.

Advertising Agency: DDB, Helsinki, Finland
Production company: Kuvaamo
Account Director: Anne Aikala
Creative Director: Jukka Mannio, Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Post production: Erko Raaman
Photographer: Kimmo Virtanen

14 comments

royschellekens's picture
royschellekens
390 pencils

Pushing a goldfish through a too small hole. Nordea, making it possible.

http://twitter.com/royschellekens

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Guest's picture
Guest

Amazing. :)

Guest's picture
Guest

if you must be so logical about it, you can always put the fish in while it was still an egg.

royschellekens's picture
royschellekens
390 pencils

Dear guest. Thank you so much for the explanation. I kept cracking my head about how they'd done it. Now i can finally set my mind on other things. Thank you. Really!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture
Guest

Different bank advertising.

Guest's picture
Guest

Piggy Bank gets a new life? I don´t think this is the way to visualize that... What about piggy and many miss piggies in bubble bath? My point is, that you managed to make a boring ad about something that´s supposed to be inspirational and fun - a new life for somebody!

Dot's picture
Dot
90 pencils

it has some of that 90's advertising uselessness in it.

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Anonymous Author's picture
Anonymous Author
1541 pencils

Quite like art, don't quite like copy.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

veeeery old idea.

tytpol's picture
tytpol
777 pencils

Are you kidding me?

morse's picture
morse
16545 pencils

Old idea. Execution is nice so it gets 3 stars from me.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Cheerriiee's picture
Cheerriiee
952 pencils

agree with the art, copy could be better..

Guest's picture
Guest

If I dont know anything about "funds", what does this ad really tell me? How does it inform me about any benefit beyond the fact that if I have a clear piggy bank I can make a fishbowl out of it?

Guest's picture
Guest

What is the concept of this ad?

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