Norcal Waste Systems: Recycling Promotion, garbage truck, Vineyard

While consumers totally support recycling, they don't understand how many recyclables (and compostables) actually wind. Up in the waste stream and in landfills. In order to communicate how much. More we could all be doing, we decided to use a trompe'loie technique that. Let people "see" into a garbage collection vehicle. The contrasting image - what could be preserved - is then shown inside a fine rule outline of a recycling/composting cart.

Advertising Agency: Brainchild Creative For Singer & Associates, San Francisco, California, USA
Creative Director: Jef Loeb
Art Director: Marc Marvin
Copywriter: Jef Loeb
Photographer: Walter Whitman
Additional Credits: Adam Alberti, Account Director (Singer & Associates) Jessica Shelton, Account Executive (Singer & Associates), Jennnifer Carlenzoli, Print Producer (Brainchild), Xyz Graphics (Engraving And Pre-press)
Published: December 2008

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8 comments

rogerroger's picture
rogerroger
80 pencils

a very familiar device. seeing that the device is essentially the concept, they're not too original

AdvMan's picture
AdvMan
299 pencils

It's not work.

Tasarım, mesaj iletimi noktasında asıl imge olan çöp kutusu görüntüsünü küçük tutmuş. Bu bakımdan ayırt etme ve dikkat çekme noktasında sorun yaratıyor. BÖyle bir çalışma ancak ışıklardan karşı karşıya geçmeyi beklerken trafikten dolayı önünüzde durmak zorunda kalan bir çöp kamyonunda farkedilir.

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.com

Guest's picture
Guest

This is great, nicely executed. BTW I really loved the work your agency did for FLEXYOURPOWER.org. Beautiful, arresting use of photography in that campaign.

-Michael

rooster_nl12's picture
rooster_nl12
36 pencils

seen this before on trucks.. 3d images kinda thing... not to fond of this

rogerroger's picture
rogerroger
80 pencils

not too fond of people who say "not to fond of this" it's TOO, not TO
go back to high school

rooster_nl12's picture
rooster_nl12
36 pencils

damn, that's clever... not everybody is a native speaker of english.. comment on the image not the commenters

Guest's picture
Guest

If you need a paragraph to explain your idea, maybe it isn't working yet. A horrendously-written paragraph. Were you drunk? And, after reading your explanation, I don't think the headline pays it off. You have some cool thoughts here. You need a new line for the visual and/or a new visual for the headline (for a 2nd ad or different campaign direction).

Guest's picture
Guest

I've seen this a lot in Europe, but not in the US. An interesting approach - finding a new way to sell can't be easy.

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