Norcal Waste Systems: Recycling Promotion, garbage truck, Stinson

While consumers totally support recycling, they don't understand how many recyclables (and compostables) actually wind. Up in the waste stream and in landfills. In order to communicate how much. More we could all be doing, we decided to use a trompe'loie technique that. Let people "see" into a garbage collection vehicle. The contrasting image - what could be preserved - is then shown inside a fine rule outline of a recycling/composting cart.

Advertising Agency: Brainchild Creative For Singer & Associates, San Francisco, California, USA
Creative Director: Jef Loeb
Art Director: Marc Marvin
Copywriter: Jef Loeb
Photographer: Walter Whitman
Additional Credits: Adam Alberti, Account Director (Singer & Associates) Jessica Shelton, Account Executive (Singer & Associates), Jennnifer Carlenzoli, Print Producer (Brainchild), Xyz Graphics (Engraving And Pre-press)
Published: December 2008

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3 comments

AdvMan's picture
AdvMan
299 pencils

It's not work.

Tasarım, mesaj iletimi noktasında asıl imge olan çöp kutusu görüntüsünü küçük tutmuş. Bu bakımdan ayırt etme ve dikkat çekme noktasında sorun yaratıyor. BÖyle bir çalışma ancak ışıklardan karşı karşıya geçmeyi beklerken trafikten dolayı önünüzde durmak zorunda kalan bir çöp kamyonunda farkedilir.

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.com

Guest's picture
Guest

THIS SUCKS!!!

Guest's picture
Guest

Dear guest commentator: wonder what you have to offer that might be better.

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