NonViolence: Uzi

If we don't educate against violence we will always live surrounded by it.

Advertising Agency: McCann Worldgroup, Mexico
Creative Directors: Breno Cotta, Javi Carro
Art Directors: Ricardo Montes de Oca, Jimena Espinosa
Copywriters: Breno Cotta, Natalia Nadal
Illustrator: José Espinosa
Photographer: Ricardo Trabulsi
Published: October 2013

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5 comments

8718's picture
8718
82 pencils

Educate against violence or live surrounded by it. Snappier?

Ad Police's picture
Ad Police
73 pencils

OMG! This is the Rambo's house?

kleenex's picture
kleenex
27864 pencils

They have a concept.

Micah1221's picture
Micah1221
202 pencils

Cool Idea, Great Visual. I like how the ad uses environments where one would find more adults (since adults are the target). Still, I think the ad should better incorporate the children, whose lives the creators want to change; One could do this by blueprinting a school or park or cafeteria; possibly have a childlike image running from the parent's car into the school blueprint where the entrance is the gun barrel.

Dzsoi's picture
Dzsoi
5364 pencils

Very overused visual with a forced headline to fit in.

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