We don't ask our knitters to update their patterns. After all they're the ones holding the needles.
Advertising Agency: Target, St. John's, Canada
Creative Director: Tom Murphy
Art Directors: Jessica Tipping, James Jung
Copywriters: Sarah Watton, Jenny Smith
Photographer: Ned Pratt
Published: December 2007
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8 Comments
Amazing. Welll done.
http://www.charlieprattdesign.com
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http://www.charliewrites.com
Cute line and (appropriate) art direction. But there's certainly nothing "amazing" about it.
Art direction is eerily similar to a campaign for a laundry detergent done by Leo Burnett, Toronto.
In fact, I believe it was even in Lurzers.
Visually, its appealing. good job!
Vinaywins
www.freewebs.com/vinaywins
Vinaywins
Stale idea. Copy looks fine
"Do unto others what you know they can't do to you!"
I agree this is not something new. But as "intelligent copy + warm art direction" does the job nicely.
Its a charming campaing. But not ground braking.
agree with JPL.
dated.
http://ojasvimohanty.blogspot.com/
Of *course* it's dated. That's part of the whole idea, in case you missed the concept.
Sheessh. Who invited all these wannabe ADs anyway?