Nonia: Don't

Nonia: Don't

We don't ask our knitters to update their patterns. After all they're the ones holding the needles.

Advertising Agency: Target, St. John's, Canada
Creative Director: Tom Murphy
Art Directors: Jessica Tipping, James Jung
Copywriters: Sarah Watton, Jenny Smith
Photographer: Ned Pratt
Published: December 2007

Your rating: None Average: 5.8 (16 votes)

Comments

Charlie Pratt's picture
Submitted by Charlie Pratt on Mon, 2008-01-28 23:25.

Amazing. Welll done.

http://www.charlieprattdesign.com

Submitted by Jet Propulsion Lab on Tue, 2008-01-29 00:51.

Cute line and (appropriate) art direction. But there's certainly nothing "amazing" about it.

Submitted by Copy_Can on Tue, 2008-01-29 00:18.

Art direction is eerily similar to a campaign for a laundry detergent done by Leo Burnett, Toronto.

In fact, I believe it was even in Lurzers.

vinaywins's picture
Submitted by vinaywins on Tue, 2008-01-29 03:34.

Visually, its appealing. good job!

Vinaywins
www.freewebs.com/vinaywins

Submitted by 500A.D. on Tue, 2008-01-29 05:22.

Stale idea. Copy looks fine

"Do unto others what you know they can't do to you!"

Submitted by juliangray on Tue, 2008-01-29 09:09.

I agree this is not something new. But as "intelligent copy + warm art direction" does the job nicely.

Its a charming campaing. But not ground braking.

Submitted by o.m on Tue, 2008-01-29 17:28.

agree with JPL.
dated.

Submitted by SeanMartin on Wed, 2008-01-30 08:21.

Of *course* it's dated. That's part of the whole idea, in case you missed the concept.

Sheessh. Who invited all these wannabe ADs anyway?