Willey's picture
140 pencils

I like.

Sabu Paul's picture
Sabu Paul

Nice. Perhaps inspired by a MADD campaign, but still nice.

Ed Mintone's picture
Ed Mintone
585 pencils

I don't get it. She's hot!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

That case, what you need is some alcohol. Like kerosene...

nycCreative's picture
98 pencils

i like this...easy brief, but i get it nonetheless...

Tincho's picture
1093 pencils

Explain please.

Fridgerator's picture
458 pencils

Good stuff. Haha, one of those ads that I wish I thought of earlier.

The concept is only as good as the execution.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

...and how long has this joke been used in advertising? :(
Pyro? I didn't realize they were still around! Although, it's nice to see them doing something without the whole "Texas Grunge" with distressed type and what not...

Dalbir Singh's picture
Dalbir Singh
552 pencils

Hey Jet Propulsion, good to see someone remembering those old Pyro video game ads. Yup, whatever happened to Todd Tilford?


Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

Todd and Terence (Reynolds) were one of the MOST AWARDED duos at one point (about 10 years ago) in advertising history. And Terence was a major player in starting the "Tex Grunge" trend. Although the whole "look" got old pretty quickly, there was always something fresh about their work throughout the years. I've met the guy once when I lived in Austin. Very nice soft-spoken dude.

The brand HUMMER is a household name now, but it was these guys who first brought it to public consciousness with their now classic print campaign.

Yeah, where are they now? :(

ODoyle's picture
260 pencils

Solid. Rock solid.

jeteniko's picture

DONE! the exact same idea, same art direction.
check the archives

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