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Breath by Tobacco Industry

Published/Aired: 
July 2013
Description: 

16,000 teenagers start smoking every year in Sweden. A lot because smoking is made to look cool by the tobacco industry. Death as a rationale is getting worn out and young people need to meet other messages to stop, think and listen. Non Smoking Generation is an iconic, retro cool organization working for change in attitude.

Advertising Agency: FamiljenPangea, Stockholm, Sweden
Creative Director: Marcus Enström
Art Directors: Tomas Hempel, Erik Otterman
Copywriter: Charlotta Nordling
Illustrator: Stefan Jellheden
Additional credits: Lotta Blomstedt, Elin Ramfalk, Braxton Bruce

Comments (16)

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Highest Rated

skuakrat's picture
skuakrat
Activity Score 58

certainly

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

Phil Lestino's picture
Phil Lestino
Activity Score 1684

make you sphink....generation asshole?

certaintly's picture
certaintly
Activity Score 3994

hahahahahaha exactly what i was thinking

skuakrat's picture
skuakrat
Activity Score 58

certainly

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

anónimo de la calle's picture
anónimo de la calle
Activity Score 38

anónimo de la calle

Maxster's picture
Maxster
Activity Score 67

Bold ad. Nice!

kleenex's picture
kleenex
Activity Score 45375

no...

printlover's picture
printlover
Activity Score 587

crap

Jackbr's picture
Jackbr
Activity Score 1499

Thinking more, please.

JackBR

wilmato's picture
wilmato
Activity Score 5

jaja I like it. Not elegant but straight

salil.sharma's picture
salil.sharma
Activity Score 2428

i like execution

Designer Don't Do Different Things
They Do Things Differently

eukruk's picture
eukruk
Activity Score 41

It reminds me vintage polish antismoking poster:

http://th.interia.pl/51,bd91c8a994862121/papierosy_s_do_dupy.jpg

Eugens's picture
Eugens
Activity Score 2624

this is one of the most rubbish campaigns I have ever seen in my life. what were they thinking, jeez.

jackblack's picture
jackblack
Activity Score 2355

Smoking out of your ass?

Maelstrom's picture
Maelstrom
Activity Score 19

Ong

Bob.C's picture
Bob.C
Activity Score 1159

Why would this have any impact on smokers?

Wiewior's picture
Wiewior
Activity Score 2

Stolen! There is an old Polish poster using exactly the same idea:
http://demotywatory.com/i/w/3/1100.jpg

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