Non Smoking Generation: Breath by Tobacco Industry

16,000 teenagers start smoking every year in Sweden. A lot because smoking is made to look cool by the tobacco industry. Death as a rationale is getting worn out and young people need to meet other messages to stop, think and listen. Non Smoking Generation is an iconic, retro cool organization working for change in attitude.

Advertising Agency: FamiljenPangea, Stockholm, Sweden
Creative Director: Marcus Enström
Art Directors: Tomas Hempel, Erik Otterman
Copywriter: Charlotta Nordling
Illustrator: Stefan Jellheden
Additional credits: Lotta Blomstedt, Elin Ramfalk, Braxton Bruce
Published: July 2013

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16 comments

Phil Lestino's picture
Phil Lestino
1670 pencils

make you sphink....generation asshole?

certaintly's picture
certaintly
4060 pencils

hahahahahaha exactly what i was thinking

skuakrat's picture
skuakrat
58 pencils

certainly

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

Maxster's picture
Maxster
69 pencils

Bold ad. Nice!

kleenex's picture
kleenex
26231 pencils

no...

printlover's picture
printlover
558 pencils

crap

Jackbr's picture
Jackbr
1371 pencils

Thinking more, please.

Jack

wilmato's picture
wilmato
5 pencils

jaja I like it. Not elegant but straight

salil.sharma's picture
salil.sharma
2278 pencils

i like execution

eukruk's picture
eukruk
41 pencils

It reminds me vintage polish antismoking poster:

http://th.interia.pl/51,bd91c8a994862121/papierosy_s_do_dupy.jpg

Eugens's picture
Eugens
2630 pencils

this is one of the most rubbish campaigns I have ever seen in my life. what were they thinking, jeez.

jackblack's picture
jackblack
2230 pencils

Smoking out of your ass?

Maelstrom's picture
Maelstrom
16 pencils

Ong

Bob.C's picture
Bob.C
1135 pencils

Why would this have any impact on smokers?

Wiewior's picture
Wiewior
2 pencils

Stolen! There is an old Polish poster using exactly the same idea:
http://demotywatory.com/i/w/3/1100.jpg

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