Non Smoking Generation: Ashes to ashes
Advertising Agency: King Solutions KB, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriters: Nicklas Karlsson, Hedvis Brudkner, Pontus Ekström
Art Directors: Josephine Wallin, Alexander Elers, Lotta Ågerup
Photographer: Peller Bergström
Account supervisor: Lina Söderqvist
Account Manager: Lena Ivarsson
Advertiser Supervisor: Fredrik Söderhielm
Comments
nice
To be Frank, Idea is there but I don't see a non smoking generation. A Philip Morris ash & Philip ash something is missing there to communicate. May be under Philip Morris - RIP– December 1,1920 to December 1,1920 and for Philip, RIP December 1, 1920 to December 2010 so the message is, you got a longer life! Hence it absolutely link to your non smoking generation. sorry if I have wrong brief he he he. Overall 7 stars
Well, sometimes we have to find out the suitable solution. what you say?
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
The idea is great, you got something there...but it is not well exploited.
The execution is not original, Everything is floating, no perspective.
agree
kewl!!
they showed me a picture & i laughed
dignity has never been photographed
Hehe, nice!
Alexander Bickov's Personal portfolio | Twitter | Facebook | Creative ideas
Good idea, the execution could be better. I don't like this background, it seems the ashes are floating.
senzill… efectiu.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
this is not a good idea, since burning the dead people isnt applied anywhere in the modern world.. unless they mean "ashes to ashes dust to dust..." which is a part of the funeral rituals but still doesnt hit that hard...
| Everartz |
Hey everatrz,
"Since 1973, the number of cremations in North America has more than tripled. Countries such as Japan (97%), Great Britain (70%) and Scandinavia (over 65%) continue to show a high percentage of cremations. It's predicted that by the year 2010, cremations in the US will be close to 40%."
... and that was a year 2000 stat.
I as well plan to be burned up - after they harvest all my organs of course ;-)
Cheers!
thanks for the tip..
| Everartz |
Did You tried - "Philip more is", or "Philip is more" or "Philip NO more is" or some?
"Ashes to ashes..."(stolen copy:)
Poor execution, but good idea!
"Bright ideas bring better results"
gee!
good thought
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
good thought
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
good thought but direction could be better!
Brilliant! idea is clear to me, I'd like to give 8* for sure!
www.praxisadvertising.com
good job, Net mind
its nice one and very smart ... respect it might not work every where ..
Hi, I thought I should post my interpretation of this ad:
http://www.eisengrau.com/fulop.jpg
;)
nice interpretation ;)
Good idea but BAD production!
If you are referring to the original, I agree. Look at the ashes for example, they are just hanging in space, being clearly cut out from a different background.
My work however took about 10 minutes to complete :DD
good !
but when they are showing ashes, its all about post death, one might not be bothered about his post death realities
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~ Quite obviously, I have gathered no moss ! ~
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