Non Smoking Generation: Ashes to ashes

Advertising Agency: King Solutions KB, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriters: Nicklas Karlsson, Hedvis Brudkner, Pontus Ekström
Art Directors: Josephine Wallin, Alexander Elers, Lotta Ågerup
Photographer: Peller Bergström
Account supervisor: Lina Söderqvist
Account Manager: Lena Ivarsson
Advertiser Supervisor: Fredrik Söderhielm


bad astronaut's picture
bad astronaut
544 pencils


pwucel's picture
158 pencils

To be Frank, Idea is there but I don't see a non smoking generation. A Philip Morris ash & Philip ash something is missing there to communicate. May be under Philip Morris - RIP– December 1,1920 to December 1,1920 and for Philip, RIP December 1, 1920 to December 2010 so the message is, you got a longer life! Hence it absolutely link to your non smoking generation. sorry if I have wrong brief he he he. Overall 7 stars

munirgee's picture
454 pencils

Well, sometimes we have to find out the suitable solution. what you say?

Tommy G.'s picture
Tommy G.
897 pencils

The idea is great, you got something there...but it is not well exploited.
The execution is not original, Everything is floating, no perspective.

TheVuk's picture
35 pencils


tirthomitro's picture
2764 pencils


they showed me a picture & i laughed
dignity has never been photographed

Marlus Lau's picture
Marlus Lau
1808 pencils

Good idea, the execution could be better. I don't like this background, it seems the ashes are floating.

paumarques's picture
1314 pencils

senzill… efectiu.

Pau Marquès
(+34) 670 36 79 83

everartz's picture
7611 pencils

this is not a good idea, since burning the dead people isnt applied anywhere in the modern world.. unless they mean "ashes to ashes dust to dust..." which is a part of the funeral rituals but still doesnt hit that hard...

| Everartz |

bubblestheclownfish's picture
618 pencils

Hey everatrz,

"Since 1973, the number of cremations in North America has more than tripled. Countries such as Japan (97%), Great Britain (70%) and Scandinavia (over 65%) continue to show a high percentage of cremations. It's predicted that by the year 2010, cremations in the US will be close to 40%."

... and that was a year 2000 stat.

I as well plan to be burned up - after they harvest all my organs of course ;-)


everartz's picture
7611 pencils

thanks for the tip..

| Everartz |

BananAd's picture
103 pencils

Did You tried - "Philip more is", or "Philip is more" or "Philip NO more is" or some?

"Ashes to ashes..."(stolen copy:)

WillyLatasa's picture
616 pencils

Poor execution, but good idea!

"Bright ideas bring better results"

satrianee's picture
3748 pencils


second_creator's picture
754 pencils

good thought


second_creator's picture
754 pencils

good thought


ryan_anderson's picture
36 pencils

good thought but direction could be better!

Muhammad Imran's picture
Muhammad Imran
614 pencils

Brilliant! idea is clear to me, I'd like to give 8* for sure!

stafro's picture
26 pencils

good job, Net mind

maashookshee's picture
414 pencils

its nice one and very smart ... respect it might not work every where ..

eisengrau's picture
4 pencils

Hi, I thought I should post my interpretation of this ad:


anHiiieeta's picture
328 pencils

nice interpretation ;)

maxcomuni's picture
62 pencils

Good idea but BAD production!

eisengrau's picture
4 pencils

If you are referring to the original, I agree. Look at the ashes for example, they are just hanging in space, being clearly cut out from a different background.
My work however took about 10 minutes to complete :DD

rolling.stone's picture
2740 pencils

good !

but when they are showing ashes, its all about post death, one might not be bothered about his post death realities


~ Quite obviously, I have gathered no moss ! ~

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