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Non Profit Awareness: Say no to fur, 2

Non Profit Awareness: Say no to fur, 2
Your rating: None Average: 5.8 (30 votes)

Advertising Agency: Overdose, India
Creative Director / Art Director / Copywriter: Rono
Photographer: Creative Commons

15 Comments

shahidali's picture 3864 pencils

good one. works for me. nice art direction. very good copy. well done.

shahid

Guest's picture

So done before in the UK in the 1980's for Lynx - Roar of Disapproval. The only thing original is are the unnecessary fullstops - which equate to bad art direction. No art director worth his salt would want those ugly grammatical tumors to go to press.

Guest's picture

And I "so" hope you're not referring to the periods. Without a period, a headline is merely a title floating on the page without conviction, without making a STATEMENT, without "punctuation," literally AND figuratively. You can argue about the size of the period, but don't dismiss the period, unless of course, you care only about how the head looks as art, and you really don't care how the head is READ, or the power, or lack thereof, of the statement it's attempting to make. And regardless of what David Olgilvy said, periods do not stop readers, they make sentences statements.

Guest's picture

agreed

Guest's picture

Good idea. Neat and simple. Serves the purpose for sure. Message delivered in just three words.

Juan Cabral's picture 713 pencils

Nice word puzzle, but not very moving.

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mikeelrapido's picture 1943 pencils

I like it.

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Guest's picture

wish i could release it one day :)

shaliniganguli's picture 22 pencils

Nice job Rono!

Guest's picture

thank u, darling!

Guest's picture

what's so good about this? shouldn't this ad move you? where's the emotion? not great not bad. it's so so.

frcxshw's picture 87 pencils

It's an ad that seeks to create awareness about the still ongoing use of animal fur as part of haute couture. If you're not affected emotionally, then the senseless killing of animals for their fur does not offend you.

BTW, nice and simple effective layout. Even the small thumbnail was strong.

shaliniganguli's picture 22 pencils

Overdose ta ekhon Bombay te?

Guest's picture

also. another branch.

rolling.stone's picture 2750 pencils

Nice

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