Non c'è pace senza Giustizia (No peace without justice): Choice

Make the choice to leave your mark. Sign here to stop Female Genital Mutilation.

Advertising Agency: PAN Advertising, Rome, Italy
Creative Director: Giorgio Bonifazi Razzanti
Art Director: Tommaso Guerra
Copywriter: Valerio Balzano
Photographer: Enrico Caputo
Published: February 2010


Richard Finch's picture
Richard Finch
201 pencils

Apart from not having any creative value, this sends an utmost disturbing message:

Watch the print.
"Make the choice to leave your mark."
"Female Genital Mutilation".
- Make your choice.

(Yes, I understand the intended metaphor.)

luispiter's picture
2756 pencils

interesting the concepto. but i dont now, i feel lost the message

NataliaLima's picture
1380 pencils

I get that they ment "if you dont help stop it, its like youre doing it too", but sound like theyre givin you a choice
bad copy

adbeater03's picture
12 pencils

I agree.. It has a nice concept but has a bad copy

Lazarus's picture
1538 pencils


shahidali's picture
4069 pencils

From the communication point of view, the shining blade leaves a strong mark in my mind on the horror of genital mutilation . Having said that, question is whether it will initiate a signature from me (until someone comes to my door)? Or rather, will my signature by any means help stop the mutilation? I'm yet to find an answer.


MarioLuigi Bros's picture
MarioLuigi Bros
203 pencils

Brutta forte,

Demacsspider's picture
2 pencils

Part of the reason people are confused by this is because the translation is wrong. The correct translation would read:

"You decide what mark to leave." in bold, and then subtext says "sign (as in petition signature) right away to stop Female Genitalia Mutilation."

Hope that clears it up!

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