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Published/Aired: 
February 2010
Description: 

Print advertisment created by Pan, Italy for Non c'è pace senza Giustizia, within the category: Public Interest, NGO.

Make the choice to leave your mark. Sign here to stop Female Genital Mutilation.
www.noncepacesenzagiustizia.org

Advertising Agency: PAN Advertising, Rome, Italy
Creative Director: Giorgio Bonifazi Razzanti
Art Director: Tommaso Guerra
Copywriter: Valerio Balzano
Photographer: Enrico Caputo

Comments (8)

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Highest Rated

Demacsspider's picture
Demacsspider
Activity Score 2

Part of the reason people are confused by this is because the translation is wrong. The correct translation would read:

"You decide what mark to leave." in bold, and then subtext says "sign (as in petition signature) right away to stop Female Genitalia Mutilation."

Hope that clears it up!

Richard Finch's picture
Richard Finch
Activity Score 201

Apart from not having any creative value, this sends an utmost disturbing message:

Watch the print.
"Make the choice to leave your mark."
"Female Genital Mutilation".
- Make your choice.

(Yes, I understand the intended metaphor.)

luispiter's picture
luispiter
Activity Score 2756

interesting the concepto. but i dont now, i feel lost the message

NataliaLima's picture
NataliaLima
Activity Score 1380

I get that they ment "if you dont help stop it, its like youre doing it too", but sound like theyre givin you a choice
bad copy

adbeater03's picture
adbeater03
Activity Score 12

I agree.. It has a nice concept but has a bad copy

Lazarus's picture
Lazarus
Activity Score 1536

Yikes.

shahidali's picture
shahidali
Activity Score 4069

From the communication point of view, the shining blade leaves a strong mark in my mind on the horror of genital mutilation . Having said that, question is whether it will initiate a signature from me (until someone comes to my door)? Or rather, will my signature by any means help stop the mutilation? I'm yet to find an answer.

shahid

MarioLuigi Bros's picture
MarioLuigi Bros
Activity Score 203

Brutta forte,

Demacsspider's picture
Demacsspider
Activity Score 2

Part of the reason people are confused by this is because the translation is wrong. The correct translation would read:

"You decide what mark to leave." in bold, and then subtext says "sign (as in petition signature) right away to stop Female Genitalia Mutilation."

Hope that clears it up!

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