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Hugh Hefner

Agency: 
Published/Aired: 
June 2011
Description: 

Fleeting moment of great glory
Nomad

Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Juan Sevilla, Juan Christmann
Art Directors: Juan Sevilla, Paco Lopez
Copywriter: Juan Christmann
Account Manager: Berta Cilla
Account Supervisor: Asier Garcia Barroso
Art Buyer: Pablo Soria
Photographer: Javier Tles
Creative Advisor: Tura

Comments (12)

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Highest Rated

LeroyChristian's picture
LeroyChristian
Activity Score 392

nice

morse's picture
morse
Activity Score 17364

This campaign is totally unclear to me...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture
pez
Activity Score 1802

It supposed to show how you feel when you make a good one with your skateboard... Deserves a Lion?

scorpio raj's picture
scorpio raj
Activity Score 12

not clear!

Raj!

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

like it.

congrats.

"If you are irritated by every rub, how will you be polished?"
— Rumi

ace85le's picture
ace85le
Activity Score 3939

Very messy.

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CuriousPencil's picture
CuriousPencil
Activity Score 4225

Not that bad, but I wish they'd resisted using the word 'great' - the copy would be a lot more rhythmic without that single-syllable interruption in a flow of doubles. I'm guessing that a lot of skateboarders aren't immediately brilliant, and those fleeting moments of glory are worth pursuing, adrenalin-wise.

MidasTouch's picture
MidasTouch
Activity Score 1024

What? D:
Is it supposed to be like geek humor?

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

atb2005's picture
atb2005
Activity Score 13561

Head over to I Believe In Advertising for all the great winners.

arthor's picture
arthor
Activity Score 515

As a former skater, this is such amazing insight. Brings back memories... Anyways, agree copy can do without the "great" (that's how I read it)

niniasufle's picture
niniasufle
Activity Score 407

If the skaters understand this then is good... If you feel you don't get it is because is not for you

tuukka's picture
tuukka
Activity Score 50

I like the campaign very much. I think it works for the people who has been skatebording and know the feeling when you're landing a difficult trick. But I think that the "glory" pose should be made fit better to the other poses. Now the Hefner pose looks like it doesn't belong there. That's what makes it look messy.

LeroyChristian's picture
LeroyChristian
Activity Score 392

nice

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