Nomad: Hugh Hefner

Fleeting moment of great glory

Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Juan Sevilla, Juan Christmann
Art Directors: Juan Sevilla, Paco Lopez
Copywriter: Juan Christmann
Account Manager: Berta Cilla
Account Supervisor: Asier Garcia Barroso
Art Buyer: Pablo Soria
Photographer: Javier Tles
Creative Advisor: Tura


morse's picture
16609 pencils

This campaign is totally unclear to me...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture
1800 pencils

It supposed to show how you feel when you make a good one with your skateboard... Deserves a Lion?

scorpio raj's picture
scorpio raj
12 pencils

not clear!


bhuvneshwar.chd's picture
991 pencils

like it.


"If you are irritated by every rub, how will you be polished?"
— Rumi

ace85le's picture
3939 pencils

Very messy.


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CuriousPencil's picture
4227 pencils

Not that bad, but I wish they'd resisted using the word 'great' - the copy would be a lot more rhythmic without that single-syllable interruption in a flow of doubles. I'm guessing that a lot of skateboarders aren't immediately brilliant, and those fleeting moments of glory are worth pursuing, adrenalin-wise.

MidasTouch's picture
1024 pencils

What? D:
Is it supposed to be like geek humor?

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

atb2005's picture
13567 pencils

Head over to I Believe In Advertising for all the great winners.

arthor's picture
515 pencils

As a former skater, this is such amazing insight. Brings back memories... Anyways, agree copy can do without the "great" (that's how I read it)

niniasufle's picture
407 pencils

If the skaters understand this then is good... If you feel you don't get it is because is not for you

tuukka's picture
50 pencils

I like the campaign very much. I think it works for the people who has been skatebording and know the feeling when you're landing a difficult trick. But I think that the "glory" pose should be made fit better to the other poses. Now the Hefner pose looks like it doesn't belong there. That's what makes it look messy.

LeroyChristian's picture
392 pencils


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