Nokia Nseries with GPS: Traveller-YMCA

Nokia Nseries. With built in A-GPS and Nokia map.

Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Ivan Hady Wibowo
Art Director: Adam Pamungkas
Copywriter: Morian Madjid
Photographer: Peddy Suryadinata
Producer: Gina Virginia
Retoucher: Kin(EyeCandi Singapore), Adam Pamungkas

30 comments

Guest's picture
Guest

first, what's A- GPS ??? i might be get attracted to the perfect art direction, what is the impact of A-GPS ?? Guys what do u think ?"

Peterrr's picture
Peterrr
108 pencils

Very good

iswanda82's picture
iswanda82
346 pencils

wow!

alexander_bickov's picture
alexander_bickov
3283 pencils

Nice execution and idea. Moinid!

SoCH_TO's picture
SoCH_TO
959 pencils

Superb execution and awesome Idea !!!

Live with Passion

Guest's picture
Guest

Very nice. A-GPS is Assisted GPS - GPS with a voice-assist feature.

Guest's picture
Guest

Wow!

Guest's picture
Guest

A- GPS is, as far as I know, something like assisted GPS, which basically means you must pay for the connection. But it works indoors, too...

Guest's picture
Guest

great art direction and yes, awesome idea!

Guest's picture
Guest

love it

thefakehuman's picture
thefakehuman
410 pencils

very nice...makes u wanna clap!

- Life Feeds on Life -

Reality Check's picture
Reality Check
1825 pencils

This campaign is so imaginatively made, so attuned to visual pleasure, so keyed in to the indescribable something that makes advertising an art form, that it speaks of something far more elemental than mere ads: This is what advertising, at its best, can be.

Guest's picture
Guest

great stuff!

patUDAY's picture
patUDAY
436 pencils

Simply Great ad.

UDAYpatwardhan@+91 22 98206 54722

Guest's picture
Guest

Great ad, apart from the fact 1. maps is spelt with an s, and 2. there is no such thing as NOKIA Maps - its Ovi maps.

thus i smell scam?

Blashyrkh's picture
Blashyrkh
32876 pencils

Ovi Maps is just launched for Nokia devices. All NSeries (with A-GPS and without) comes with Nokia Maps (not Ovi). Just to confirm I'm using Nokia Maps on my N95.

Guest's picture
Guest

DONE BY MERCEDEZ BENZ!!

tirthomitro's picture
tirthomitro
2764 pencils

beautiful execution.
simple and so impactful!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

lexus rx?

adbrandetc's picture
adbrandetc
66 pencils

This is a very well executed ad campaign. I really enjoy the conceptual simplicity combined with the technical complexity of the art direction.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

El mejor de los tres.

Chief Creative Director Nexus BBDO

Guest's picture
Guest
Guest's picture
Guest

It's the same idea! which one first? but somehow i liking the print more.

Guest's picture
Guest

great execution except for the desaturated gloomy color tone

Guest's picture
Guest

a bit confusing at first until you breathe in the concept excellent execution...

Guest's picture
Guest

very average idea. beautiful execution.

Guest's picture
Guest

BEEN DONE!!!!!!

Guest's picture
Guest

awesome ad- especially the art direction. Although I think the landscape underneath should be in full colour as opposed to washed out and desaturated

Guest's picture
Guest

saya gak ngerti apa maksutnya. hehe

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