Nokia 808 Pureview: Answer Sheet

With 41 megapixels, use it for your advantage.

Advertising Agency: JWT, Ho Chi Minh City, Vietnam
Executive Creative Director: Andy Soong
Copywriters: Andy Soong, Le Chi Nguyen
Art Directors: Andy Soong, Nguyen Phuong Thao, Nguyen Ngoc Bao Nguyen, Hugo Lamblin
Photographer: Justin Ngiam
Account Supervisor: Tran Chau Nguyen
Account Managers: Nhu Nguyen, Phuong Lien Nguyen, Tuan Lam
Producer: Melvyn Khoo

8 comments

monoliz's picture
monoliz
1326 pencils

forced idea. forced advantage.
this set of ads fails because of wrong placement of product in lifestyle of consumers, bad insight

certaintly's picture
certaintly
4052 pencils

mmmm, i see what you mean about forced idea, but i like it.
cus it shows the attribute theyre trying to promote
and they show it in a funny way with a nice payoff.

makes you interested and keeps you wondering throughout.
and it even makes you want to see the next ad in the campaign

NegroByron's picture
NegroByron
2 pencils

I think is the same idea of Cannes Print Grand Prix, two or three years ago, you know... the zoom with words.

certaintly's picture
certaintly
4052 pencils

link?

kleenex's picture
kleenex
37411 pencils

no...

EXEL's picture
EXEL
94 pencils

great

lingarajasivanaiah's picture
lingarajasivanaiah
39 pencils

Misleading ad

Lingaraja Sivanaiah

toddy_drunkard's picture
toddy_drunkard
50 pencils

interesting... if only they had smartphones years ago... LOL....

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