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Kriboon

Agency: 
Published/Aired: 
March 2010
Description: 

It'll be too late to complain once we're finally forced to move home.
Noé - Save the Earth

Advertising Agency: CLM BBDO, France
Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Acount managers: Pascal Couvry, Nicolas Fabre
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Buy Arter: Sylvie Etchemaïté
Illustrator: Frédéric Perrin

Comments (15)

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Highest Rated

Guest's picture
Guest

when we will be forced to move to another planet (where it rains spears of ice, where giant monsters with giant tongue lick everything on the ground...) because we've wasted ours.... it'll be too late to complain. I find it refreshing and new. The artwork is absolutely amazing. And of course it is inspired from science fiction !

razorsharp creative's picture
razorsharp creative
Activity Score 186

What? Is this for a video game, or a movie, or a new TV show? The reason I can't be sure is there's no "call to action" destination. No website, no nothing. I could assume it's perhaps an environmental message, but the problem begins with the copywriting. "It'll be too late to complain once we're finally forced to move home." Do they mean forced to move BACK home, or forced to move FROM home? And again, if I were the slightest bit curious to find out exactly what the heck they're talking about...there's no place to go to for answers. If I have to Google "NOE - Save the Earth" that's one step too many. Four stars instead of two for the artwork, but it's sad that such good artwork has to suffer from very poor writing.

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

atb2005's picture
atb2005
Activity Score 13561

Find new place to live.

Adaddicted's picture
Adaddicted
Activity Score 3435

disturbing visual, I wish if it was from Brasil...

withalltherespects

Phil Lestino's picture
Phil Lestino
Activity Score 1684

I see this as a very clear message.......call to action is start treating the environment better or it will turn round and bite your bum!

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Nice Art Direction, but the concept feels a bit expected...

whatthefudge's picture
whatthefudge
Activity Score 1266

??????????

john doe's picture
john doe
Activity Score 1571

the illustration is terrific. the idea is cryptic.

xcreativity's picture
xcreativity
Activity Score 2374

amazing artwork, but i really can't get what's being advertised here

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Dzsoi's picture
Dzsoi
Activity Score 8087

Amazing art, but as some said before, these drawings are not terrifying enough, as it looks like science fiction, not something that could happen to ME.

atb2005's picture
atb2005
Activity Score 13561

The only reason I'm giving this campaign 7 stars is because I find it a little too apocalyptic. I just don't think that something like this is going to happen; so it's forced. I also hate advertising that overplays the fear factor.

On a different note, to "move home" means exactly that; that is, to go live somewhere else. Apparently, once the earth is destroyed, we, the humans, would have to find new home.

michelangelo's picture
michelangelo
Activity Score 660

2012 reincarnation

Prime83's picture
Prime83
Activity Score 497

Empty idea.
I find it interesting that the illustration is signed.

Ensamblador's picture
Ensamblador
Activity Score 239

Very hard to understand, if understandable at all.

smartbox's picture
smartbox
Activity Score 177

This kind of illustration is great for me. And the concept is cool...

Guest's picture
Guest

when we will be forced to move to another planet (where it rains spears of ice, where giant monsters with giant tongue lick everything on the ground...) because we've wasted ours.... it'll be too late to complain. I find it refreshing and new. The artwork is absolutely amazing. And of course it is inspired from science fiction !

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