It'll be too late to complain once we're finally forced to move home.
Noé - Save the Earth
Advertising Agency: CLM BBDO, France
Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Acount managers: Pascal Couvry, Nicolas Fabre
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Buy Arter: Sylvie Etchemaïté
Illustrator: Frédéric Perrin
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15 Comments
What? Is this for a video game, or a movie, or a new TV show? The reason I can't be sure is there's no "call to action" destination. No website, no nothing. I could assume it's perhaps an environmental message, but the problem begins with the copywriting. "It'll be too late to complain once we're finally forced to move home." Do they mean forced to move BACK home, or forced to move FROM home? And again, if I were the slightest bit curious to find out exactly what the heck they're talking about...there's no place to go to for answers. If I have to Google "NOE - Save the Earth" that's one step too many. Four stars instead of two for the artwork, but it's sad that such good artwork has to suffer from very poor writing.
-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com
Find new place to live.
disturbing visual, I wish if it was from Brasil...
withalltherespects
I see this as a very clear message.......call to action is start treating the environment better or it will turn round and bite your bum!
Nice Art Direction, but the concept feels a bit expected...
??????????
the illustration is terrific. the idea is cryptic.
amazing artwork, but i really can't get what's being advertised here
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Alexandre Brito
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Amazing art, but as some said before, these drawings are not terrifying enough, as it looks like science fiction, not something that could happen to ME.
The only reason I'm giving this campaign 7 stars is because I find it a little too apocalyptic. I just don't think that something like this is going to happen; so it's forced. I also hate advertising that overplays the fear factor.
On a different note, to "move home" means exactly that; that is, to go live somewhere else. Apparently, once the earth is destroyed, we, the humans, would have to find new home.
2012 reincarnation
Empty idea.
I find it interesting that the illustration is signed.
Very hard to understand, if understandable at all.
This kind of illustration is great for me. And the concept is cool...
when we will be forced to move to another planet (where it rains spears of ice, where giant monsters with giant tongue lick everything on the ground...) because we've wasted ours.... it'll be too late to complain. I find it refreshing and new. The artwork is absolutely amazing. And of course it is inspired from science fiction !