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Published/Aired: 
January 2013
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Description: 

To introduce an online retailer's sports bra offering to a young, mainly student, client base - capturing the brand's tongue-in–cheek sense of fun in the process.

Need a sports bra?

Advertising Agency: Cogent Elliott, Birmingham, UK
Creative Director: Richard Payne
Creative Directors: Jason Vinciguerra, Craig Wood
Photographer: Ian Winstanley

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