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Running

Agency Network: 
Published/Aired: 
January 2013
Description: 

To introduce an online retailer's sports bra offering to a young, mainly student, client base - capturing the brand's tongue-in–cheek sense of fun in the process.

Print advertisment created by Cogent Elliott, United Kingdom for Nod and a Wink, within the category: Fashion.

Need a sports bra?

Advertising Agency: Cogent Elliott, Birmingham, UK
Creative Director: Richard Payne
Creative Directors: Jason Vinciguerra, Craig Wood
Photographer: Ian Winstanley

Comments (7)

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JKW's picture
JKW
Activity Score 227

Need a sports bra after the beating? I might no longer be part of the young-mainly-student-clique, but this series is completely beyond me...can someone explain the "sense of fun" in this process, I'm lost...

CommandZ's picture
CommandZ
Activity Score 2498

My take is that they're going for a cheeky way of showing that without a sports bra the girls are getting black eyes from their breasts flouncing about whilst they engage in sporting activities. I'm sure this will provide plenty of unwanted backlash.

cb1982's picture
cb1982
Activity Score 2
JKW's picture
JKW
Activity Score 227

Woah...ok, nicely spotted and not as bad as I thought. But not very clear, is it obvious to everyone else?

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

WHAT. THE. FUCK.

kleenex's picture
kleenex
Activity Score 49606

So what if was done before, It sucked then and the idea still sucks now.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+10

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