Nod and a Wink: Running

Need a sports bra?

To introduce an online retailer's sports bra offering to a young, mainly student, client base - capturing the brand's tongue-in–cheek sense of fun in the process.

Advertising Agency: Cogent Elliott, Birmingham, UK
Creative Director: Richard Payne
Creative Directors: Jason Vinciguerra, Craig Wood
Photographer: Ian Winstanley
Published: January 2013

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JKW's picture
229 pencils

Need a sports bra after the beating? I might no longer be part of the young-mainly-student-clique, but this series is completely beyond me...can someone explain the "sense of fun" in this process, I'm lost...

CommandZ's picture
2472 pencils

My take is that they're going for a cheeky way of showing that without a sports bra the girls are getting black eyes from their breasts flouncing about whilst they engage in sporting activities. I'm sure this will provide plenty of unwanted backlash.

cb1982's picture
2 pencils
JKW's picture
229 pencils

Woah...ok, nicely spotted and not as bad as I thought. But not very clear, is it obvious to everyone else?

GrumpyArtDirector's picture
827 pencils


kleenex's picture
25612 pencils

So what if was done before, It sucked then and the idea still sucks now.

Nike Diesel's picture
Nike Diesel
13339 pencils


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