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Published/Aired: 
September 2009
Description: 
Advertising School: University of North Texas, USA
Art Director / Copywriter: Jason Perez
Photographer: Scott Harben
Instructor: Jack Sprague

Comments (22)

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Highest Rated

pwucel's picture
pwucel
Activity Score 158

It might be correct message but some of that series was totally off. Good Idea always have the message. A bit off for the art direction and it was being save by the D.I. so not bad.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Hang on a moment, wasn't there a campaign exactly like this at Cannes this year for some knife brand?

:: Put your ears against the ground so i can walk over what you heard::

plainview's picture
plainview
Activity Score 12

Yes.

premc's picture
premc
Activity Score 917

Its cruel !!!

radical

Guest's picture
Guest

Pretty good!

bknowlden's picture
bknowlden
Activity Score 3647

Solid art direction for a student, but no need for four of these. And yes, I'm pretty sure weyerhaeuser knives has done something like this.

Reality Check's picture
Reality Check
Activity Score 2537

Occasionally, something will pop up on adsoftheworld.com to remind us of just how good advertising can be when smart creatives come up with an intriguing concept and execute it well. A case in point is the Anti-Cigarette Butt Pollution print ads, an edgy, challenging new campaign.

Guest's picture
Guest

I hope the agency at these things afterwards ....

Guest's picture
Guest

I think there no need for such gore! You could use sock tactics even if you dont kill the bunny

everartz's picture
everartz
Activity Score 7609

good work...

| Everartz |

silvi's picture
silvi
Activity Score 4172

Muy buena campaña. Muy gráfica. Sólo hubiera usado otro color de fondo para contrastar con el blanco del conejo.

Guest's picture
Guest

sik art dir!

designada grafica's picture
designada grafica
Activity Score 96

Una crudisima campaña que te hace reflexionar...

Guest's picture
Guest

Uhh claro, para reflexionar tuvieron que matar el concejo a golpes, congelarlo y luego tomarle la foto... uhhh que campañota, maltratando los animales... Buen mensaje. Felicitaciones

Guest's picture
Guest

Ke huevon...nunca ha oido hablar de fotomontage????.....dios santo...a estas alturas de la vida y la tecnologia ..y todavia con ese tipo de comentarios.!!!!!!!

Klidesign's picture
Klidesign
Activity Score 209

OK. Someone here is obviously a fan of Damien Hirst...And he or she is copying him.

Dev Kumar's picture
Dev Kumar
Activity Score 834

Striking visuals although in a couple of instances, the creatures shown to have fag butts in their insides, are not the types to make that mistake. In this one though, the butts are too large. But for art school level, good effort.

Guest's picture
Guest

cigarette butts kill wildlife and this ad did, too?
or wasn't it a real animal?

enndruw's picture
enndruw
Activity Score 7

so pity rabbit that leave in wrong place

Guest's picture
Guest

good campaing, nice art dir.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

RT @iT-iS-i: Hang on a moment, wasn't there a campaign exactly like this at Cannes this year for some knife brand?

Chief Creative Director Nexus BBDO

Guest's picture
Guest

Very done, but as long as it's students work - nice

pwucel's picture
pwucel
Activity Score 158

It might be correct message but some of that series was totally off. Good Idea always have the message. A bit off for the art direction and it was being save by the D.I. so not bad.

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