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Guest's picture
Guest

eehm, no... be a nobody sounds like an insult, You're Nobody!" be like nowbody makes it a sustantive, You're like Nobody Clarence, practical english mate.

Think this adds are dificult to grasp, more the words than the add itself.

If I were to stick to the metal frame chaps, I'd make a diference to represent the HIV that's more noticable,
if you were to see this add on a street, you'd say. "Hmm something about a museum, made of metal but maybe... Ooh look I crashed!! how quaint"

It lacks practicality, know it sounds werid, but that's what I think.

Gerald

Abraham's picture
Abraham
Activity Score 5

It's really interesting, at first it seems contradictory and even cruel, but if you give it a second thought it becomes the complete opposite.

It reads: Somebody lives with HIV, nobody will hire him. Be like nobody.

indie's picture
indie
Activity Score 516

Well... your comment is not very neutral... You work in the agency that created the campaign.

INDIE

cperry's picture
cperry
Activity Score 280

Shouldnt the copy read "....be a nobody" not "Be like nobody"

bakhandurand's picture
bakhandurand
Activity Score 19

no it shouldn't be, because "NOBODY" is the person hiring the person, in the ad. There are no names, since they are not real people.

Guest's picture
Guest

eehm, no... be a nobody sounds like an insult, You're Nobody!" be like nowbody makes it a sustantive, You're like Nobody Clarence, practical english mate.

Think this adds are dificult to grasp, more the words than the add itself.

If I were to stick to the metal frame chaps, I'd make a diference to represent the HIV that's more noticable,
if you were to see this add on a street, you'd say. "Hmm something about a museum, made of metal but maybe... Ooh look I crashed!! how quaint"

It lacks practicality, know it sounds werid, but that's what I think.

Gerald

vinaks's picture
vinaks
Activity Score 30

or "don't be a nobody."

Wordnerd's picture
Wordnerd
Activity Score 6692

very good point. this is a big mistake - but even with this modification, it still doesn't explain the weird optics

appie's picture
appie
Activity Score 157

A little preachy. But that doesn't hold me back from liking it.

Drapion1's picture
Drapion1
Activity Score 46

LA COMUNIDAD HACE 5 AÑOS PARA UNA CAMPAÑA DE LA REVISTA P&m. NO PUEDEN BUSCAR ALGO DISTINTO??.

Luis_Miguel's picture
Luis_Miguel
Activity Score 9

Busqué en Google y no encuentro la mencionada campaña de La Comunidad. Acostumbro seguir de cerca la mayoría de los festivales y no la recuerdo (posiblemente mi memoria no alcance a 5 años), de cualquier manera P&M es una revista de marketing, no mucho que ver con la discriminación, ¿no?

Son 5 Directores "Generales" Creativos, y un Director Creativo. La idea surgió durante el cambio entre la gestión de Alvar Suñol y Manuel Techera a la gestión actual. En JWT México, aunque el departamente creativo es muy grande, los cuatro VP's se involucran a fondo para hacer crecer las ideas, por eso merecen su crédito. Acerca del "para esto???" pues tienes derecho a tu opinión.

indie's picture
indie
Activity Score 516

No hay que buscar sólo en Google. Si entras a la página de La Comunidad www.lacomu.com -en gráfica- ahí vas a encontrar una campaña para P&C (y no P&M) con gráficos que son sospechosamente similares a lo de esta campaña. Quizás hasta les haya servido de referencia visual.

INDIE

Gerardo Illanez Rodriguez's picture
Gerardo Illanez...
Activity Score 9

Hola a todos.

Indie ya entré a la página de La Comunidad y vi el anuncio de P&C, el anuncio dice así:

Conoce bien el medio en el que te mueves.
Revista P&C. Todo sobre publicidad y comunicación en Latinoamérica.

Yo no le veo ningún parecido en "concepto", ni en copy.

Gracias.

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