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47 comments

massdebater's picture
massdebater
28 pencils

they have already started... in the movie Planet of the Apes

ellehcimeo's picture
ellehcimeo
3522 pencils

??? monkeys are building bombs? where have i been?

Minimum's picture
Minimum
1496 pencils

I like these. Japanese art-ish.

If I did them there would be more colour in there. Don't know if thats a good thing or not.

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

philippertl's picture
philippertl
656 pencils

Another brilliant one from JvM.
Just kidding

Have Heart's picture
Have Heart
922 pencils

Hm, nice visual, but I'm wondering how the apes will "fight back"...?!?!?!

salamandos's picture
salamandos
1947 pencils

ah ok, i see what you mean

philippertl's picture
philippertl
656 pencils

Thanks, that explains a lot ... and why do you think, apes were rebirthed as bombs?

salamandos's picture
salamandos
1947 pencils

i thought first that he did not get the visual but i was wrong.

>and why do you think, apes were rebirthed as bombs?

indeed the copy is not working well, they had posted it in the forum section one day ago or so
with a copy that went in the direction of "the last wish of a lab animal" which made more sense

salamandos's picture
salamandos
1947 pencils

besides this you could also see it as a metaphor for what humankind deserved..

Stigset's picture
Stigset
1456 pencils

agree, It's not true, they won't fight back, I think the copy is a bit lame

sloppy4's picture
sloppy4
1496 pencils

i like them. the "bombs" thing means nothing, however. but i like the idea that the monkeys will come out from the darkness and kill us all for treating the world as a garbage dump. i'm tired of shots of severed animal parts and deforested rain forest. why not a light approach?

focus group's picture
focus group
146 pencils

Yeah, right. Apes will fight back like all the other animals that humans already exterminated.

Corona Raymaker's picture
Corona Raymaker
549 pencils

Hey, are you sure this is from JvM??
Because ... it's actually quite ok...

diekatzeimglas's picture
diekatzeimglas
16 pencils

Oh, getz is Laboe fällig, Herr Fugbaum.

Corona Raymaker's picture
Corona Raymaker
549 pencils

Huh? What?

salamandos's picture
salamandos
1947 pencils

mehr so ein mitläufeeehr

addyhoch10's picture
addyhoch10
2592 pencils

hehe, ein klassiker...

Corona Raymaker's picture
Corona Raymaker
549 pencils

Whatever you say, guys. Whatever you say.
But speak englisch, so that everybody can enjoy your gibberish.

Have Heart's picture
Have Heart
922 pencils

I still think the line sucks.

Corona Raymaker's picture
Corona Raymaker
549 pencils

Well. Me too. The line is typical JvM again - Bildzeitung-Style. Do you guys know Bildzeitung? It's comparable to the british "sun".
But the illustration here is quite ok I think.

addyhoch10's picture
addyhoch10
2592 pencils

"bild" may be rubbish as a source of information, but the headlines are the high art of copywriting, inventing new terms and reducing complex interrelations to a minimum of words.

salamandos's picture
salamandos
1947 pencils

well put

Corona Raymaker's picture
Corona Raymaker
549 pencils

Now THAT is for sure the most ridiculous view that somebody exposed to me in months.
Or in other words: "Na herzlichen Glückwunsch!"

V

philippertl's picture
philippertl
656 pencils

Bild Zeitung is rubbish alltogether full stop. There is no high art of copywriting whatsoever. The only thing reduced is the content to match minimum brain readers.

Corona Raymaker's picture
Corona Raymaker
549 pencils

Thank you very much. It encourages me, to know that there are intelligibly thinking people out there.
But: "Minimum Brain Readers" doesn't cut it for me. A friend of mine once compared the "Bildzeitung" with a quick snack, while the "Zeit" or "FAZ" or any other higher value more demanding newspaper would be something like the main course ^^

addyhoch10's picture
addyhoch10
2592 pencils

ask any good copywriter in germany, he'll tell you.
believe it or not, the guys who write these 'stupid' headlines know exactly what they are doing.
again, i'm not talking about bild's quality as a newspaper.
but sometimes it's easier to boo at something as a whole than to differ what's good and what's bad.

oh, and about your friend's comparison: he's certainly a very clever guy. but this does in no way refer to what i was writing.
i was rating bild's headlines from the advertising POV. and in advertising it's elementary to make it short. usually people don't want to waste their time construeing ads, they prefer the quick snack.

Corona Raymaker's picture
Corona Raymaker
549 pencils

Ok guy, listen. I still claim that JvM is one of the worlds worst agencies. And - in perfect harmony with that statement - I also agree, that they know exactly what they are doing. They are surely among the most professional advertisers. Nothing to discuss there.

What I am trying to say is that they are bad for the world and bad for the image of the advertising branch, not bad in their profession.

I hope you can understand me now.

addyhoch10's picture
addyhoch10
2592 pencils

hey ivan, how about a german forum? i'm quite sure there's big demand ;)

Corona Raymaker's picture
Corona Raymaker
549 pencils

How many Germans are here? ^^

addyhoch10's picture
addyhoch10
2592 pencils

the previous jvm "animals fight back" ads (whale, turtle etc) were clearer.

but i don't like the idea at all.

Corona Raymaker's picture
Corona Raymaker
549 pencils

Agree. Although they weren't as simple as this, they were very good in visual aspect.

klaussnow's picture
klaussnow
1677 pencils

hey look! its totally cute cartoon monkees that look like nukes !

... its already been done...

Dick Huges's picture
Dick Huges
939 pencils

Creative one: - Hey look this monkey illustration.
Creative two: - What about it?
Creative one: - It look like a bomb?
Creative two: - What did you take dude? Gimme some.
Creative one: - Ok, here you go.
Creative two: - Yeah! They are like monkey bombs! The monkeys are fighting back! Yeah!

Corona Raymaker's picture
Corona Raymaker
549 pencils

I take that as a disapproval, dick.

justpassingby's picture
justpassingby
1368 pencils

so monkeys are going to start bombing us?

shit, better release all those monkeys in my back garden.

dave78's picture
dave78
40 pencils

Bombs and Apes ? Where is the connection?
So LAAAAAAAAAAAAAAAAAAAAAAAAAAAAAme

Doberman's picture
Doberman
48 pencils

Make a poster of it without the copy.

Rog's picture
Rog
6094 pencils

It's amazing what you will put up... when your time's up and you have no idea.

>>>> That's not an ad. THIS is an ad.

whitespace's picture
whitespace
1953 pencils

Actually... they won't. That's what the fund's about.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

visualy very nice but i thing the idea is not as good.
it is the 'blidzeitung' effect without enough of 'zeit' in it.
therefor i agre also with doberman.
lets make a poster without the copy out of it.

Corona Raymaker's picture
Corona Raymaker
549 pencils

"it is the 'blidzeitung' effect without enough of 'zeit' in it."

Very nice ambiguity ...

truecopy's picture
truecopy
400 pencils

Monkeys/Gorillaz/Apes/whatever can't fight back. The concept would be emotional if it said just that - helpless. This way - it isn't.

"Sex sells. Truth even better." - A friend

Corona Raymaker's picture
Corona Raymaker
549 pencils

"'Sex sells. Truth even better.'"
Do you work at Ogilvy? ^^

truecopy's picture
truecopy
400 pencils

Nah. I work for the Bush administration;-)

"Sex sells. Truth even better." - A friend

Corona Raymaker's picture
Corona Raymaker
549 pencils

Wicked stuff ;D

leftfield's picture
leftfield
165 pencils

This is crap.

Why aren't they shaped like an atomic mushroom or something?

Look at the stuff in in archive where a whale looks like a submarine and they fight back.

WOW!

Guest's picture
Guest

its raining monkeys!!!

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