No fakes

December 2007
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Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Deneke von Weltzien, Daniel Frericks, Thimoteus Wagner
Art Director: Thomas Knüwer
Copywriter: Sandra Illes
Photographer: Daniel Martinez
Account Manager: Anke Göbber

Comments (15)

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Fatty3's picture
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they probably used chinese culture/language because it's one of the furthest away from ours. (I'm German too and I don't see that as being racist).
Sure, they could have used Swahelian Doc-Shops as well, but that would have been more racist in my eyes than Chinese, since African countries are largely underdeveloped. China is in between. It's a very different culture from ours and every German would understand, that it's only a bad translation from Chinese to English. In fact, Germans are as a whole very appreciative of Asian medical treatments.