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Fatty3's picture
Fatty3
Activity Score 37

they probably used chinese culture/language because it's one of the furthest away from ours. (I'm German too and I don't see that as being racist).
Sure, they could have used Swahelian Doc-Shops as well, but that would have been more racist in my eyes than Chinese, since African countries are largely underdeveloped. China is in between. It's a very different culture from ours and every German would understand, that it's only a bad translation from Chinese to English. In fact, Germans are as a whole very appreciative of Asian medical treatments.

juliangray's picture
juliangray
Activity Score 987

If i were german i would be more careful towards racial subjects.

This is a terrible discriminative and demeaning message.

kgeiger's picture
kgeiger
Activity Score 7287

I'm sure there are some well-proven insights behind this choice of creative route. Which is pretty much what you're already saying, only in adspeak.
Or in other words, advertising only reflects the cultures it works in...

ivan's picture
ivan

I don't see this being racial. It is not a generalization, just an observation.

Mr.Top's picture
Mr.Top
Activity Score 728

Maybe they should have not only use chinese Billboards... i think is definitely racist!

Kateter's picture
Kateter
Activity Score 2029

dr. pornsak and valley dental are not chinese.

Fatty3's picture
Fatty3
Activity Score 37

they probably used chinese culture/language because it's one of the furthest away from ours. (I'm German too and I don't see that as being racist).
Sure, they could have used Swahelian Doc-Shops as well, but that would have been more racist in my eyes than Chinese, since African countries are largely underdeveloped. China is in between. It's a very different culture from ours and every German would understand, that it's only a bad translation from Chinese to English. In fact, Germans are as a whole very appreciative of Asian medical treatments.

kgeiger's picture
kgeiger
Activity Score 7287

No, it’s not racist. But it I do think it plays with xenophobic insights...

andrej dwin's picture
andrej dwin
Activity Score 937

living in a country provided a comfy assylum for most of the german nazis after the war was lost, I wouldn't be as brave, as you are, julian. (sorry for this low remark, but I couldn't resist. I don't hold nay negative feelings towards argentina at all)

I don't see a reason why the germans should be more careful than anyone else, in this respect. especially when we speak of making fun of the chinese. also I quite can't follow why this seems racial to anyone...

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TJAY's picture
TJAY
Activity Score 64

juliangray, not sure I understand why? It's recognised in a lot of Asian countries that alongside fake jeans and pirated DVDs there's a massive problem with counterfeit medicine, in many cases it's a deadly issue.

devkarthik's picture
devkarthik
Activity Score 409

!@#$%^&*()_+"?????

- kk

Kateter's picture
Kateter
Activity Score 2029

well, I've been around a lot and these sum it up for me: it's a scary thought when you see one of these and realize you may one day need it. it's tragically funny.
headline should be better cause you see it while still at home. it's just to narrow.

but I like this campaign.

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

this is not racial. have you ever seen the dentist signs in morocco?
fine insight.

haletx2amehk's picture
haletx2amehk
Activity Score 4

I do see their inspiration, but this is rather racial.. And the fact that they use the chinese words for the japanese one too(it's not like japan has bad medical either, just not good in communicating with foreign languages).

saint-au's picture
saint-au
Activity Score 58

It is racial, but then again, it's rather true.

I think that the creative team should have spent some time into not confusing Chinese words for Japanese (based on what you said). To me, it shows ignorance from the creatives in not bothering to get their typography right.

However, I don't think that 99.9% of the target market would know the different.

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sold's picture
sold
Activity Score 3305

nothing special and i dont see racism here...

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