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Nivea: Thermal image, 2
Nivea Deodorants. For those who need protection most.
Advertising Agency: Giovanni + DraftFcb, Sčo Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Darcio Estaliano
Copywriter: Guilherme Aché
Illustrator: Fábio Vido
Published: July 2007
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Comments
hummm ! interesting visual
the copy is saying"... those who need protection most" the visual is saying "... for the areas needing protection most..." or i m just being too picky
plus, they could have made more sense out of the used concept "Thermal scan"
weak