Nivea: Thermal image, 1

Nivea Deodorants. For those who need protection most.

Advertising Agency: Giovanni + DraftFcb, Sčo Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Darcio Estaliano
Copywriter: Guilherme Aché
Illustrator: Fábio Vido
Published: July 2007

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4 comments

6773 pencils

kgeigerTuesday, May 6, 2008 - 13:16

FLIR!

1286 pencils

phoamcorTuesday, May 6, 2008 - 15:10

Yes javelin throwers get really really sweaty.
Fail.

832 pencils

Ad_ManTuesday, May 6, 2008 - 17:44

i think muscles don't look like that in thermal images... the copy is lost in translation, i think..

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

50 pencils

ArebehnWednesday, May 7, 2008 - 09:43

should the javelin appear in the thermal scan?

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