Nivea: Thermal image, 1

Nivea Deodorants. For those who need protection most.

Advertising Agency: Giovanni + DraftFcb, Sčo Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Darcio Estaliano
Copywriter: Guilherme Aché
Illustrator: Fábio Vido
Published: July 2007

4 comments

kgeiger's picture
kgeiger
7163 pencils

FLIR!

phoamcor's picture
phoamcor
1284 pencils

Yes javelin throwers get really really sweaty.
Fail.

Ad_Man's picture
Ad_Man
828 pencils

i think muscles don't look like that in thermal images... the copy is lost in translation, i think..

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Arebehn's picture
Arebehn
50 pencils

should the javelin appear in the thermal scan?

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