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Nivea: Thermal image, 1
Nivea Deodorants. For those who need protection most.
Advertising Agency: Giovanni + DraftFcb, Sčo Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Darcio Estaliano
Copywriter: Guilherme Aché
Illustrator: Fábio Vido
Published: July 2007
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Comments
FLIR!
Yes javelin throwers get really really sweaty.
Fail.
i think muscles don't look like that in thermal images... the copy is lost in translation, i think..
should the javelin appear in the thermal scan?