Nivea Sun: Train station

Advertising Agency: TBWA/Frederick, Chile
Executive Creative Director: Pablo Leiva
Creative Director / Copywriter: Cristian López
Art Director: Gonzalo Arévalo
Illustrators: Gonzalo Arévalo
Photographer: Alfredo León

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12 comments

STRTLRS's picture
STRTLRS
1607 pencils

Nice photography on this series. Quick-get, linear message will speak well to the target. Good job.

www.storytellerscreative.com

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I think, therefore... yeah.

Guest's picture
Guest

no !

NatalieM's picture
NatalieM
1687 pencils

Since there is no sun here, this actually works better than the library setting. It is a self tanner after all.

Guest's picture
Guest

Nice photography – stupid idea. Why should someone in the subway when he's already tanned. I don't know.

Guest's picture
Guest

I think you missed the idea. It seems to me the towel represents the fact that you can have that "tanned look" anywhere you go. The towel is simply a graphic representation, and not supposed to represent literally laying out to tan in a subway.

Guest's picture
Guest

Simply put, Splendid Creativity

iswanda82's picture
iswanda82
346 pencils

i think the message is this tan is soooo good you could ge a tan anywhere when there's a light.... no?

Guest's picture
Guest

nice photography but not working good in this particular ad. Wherever u go is a good caption but wrong situation.. i think so.Idea Is good... but not for common man.

Guest's picture
Guest

grrrrrreeaat photo, but, where's the idea??

Guest's picture
Guest

The idea is that you don´t have to be in the beach to get a tan, or spend money in the solarium because with Nivea Sun you can get the same results.

Guest's picture
Guest

me gusto mucho..sobre todo la fotografia, pensando que veo esa estacion todos los fin de mes...

greig's picture
greig
22 pencils

me gusto mucho...sobre todo la fotografia, pensando que veo esa estacion todos los fin de semana....

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