Nivea Sun: Library

Advertising Agency: TBWA/Frederick, Chile
Executive Creative Director: Pablo Leiva
Creative Director / Copywriter: Cristian López
Art Director: Gonzalo Arévalo
Illustrators: Gonzalo Arévalo
Photographer: Alfredo León

21 comments

scarfinati's picture
scarfinati
836 pencils

Is this a self tanner? Well then you wouldnt need the towel because you already got a tan.

and the tilted product irks me.

nice photo though

Guest's picture
Guest

you need a towel for sweat.

Guest's picture
Guest

I like the tilted prod – makes it stand out. Great series. This is my least fave of the 3 – cause the other places are darker – this place is getting quite a bit of sun.

ORISHAS76's picture
ORISHAS76
344 pencils

Para q necesitas una toalla si ya estás bronceado?
ilogica idea.

Favete's picture
Favete
365 pencils

El copy dice "EL SOL VA..." no dice "Ya estás bronceado"... Donde va el sol y te bronceás, sudás. Se supone que t ponés la crema y te empezás a broncear, no es un tinte de piel.
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Randallh's picture
Randallh
21 pencils

Si! La toalla represents the beach."wherever you go." Only thing I don't like is where the brand and logo are located. Old fashioned, maybe, but I always think it should be a sign off..

Favete's picture
Favete
365 pencils

It's not a rule... it's not a formula.

Guest's picture
Guest

the towel is for sweat.

and it also symbolizes getting sun .... a tan.

!!

NatalieM's picture
NatalieM
1687 pencils

Clever. The towel may not really be needed, but it works.

Guest's picture
Guest

the hell is up scarfinati's ass? the towel is SYMBOLISM for the sun... havnt you ever been to a beach? and who cares about the tilted product... ima go buy some RIGHT NOW.

Guest's picture
Guest

hmm... I get it, but didn't get it immediately. There's something that doesn't feel right about it. The towel does work for a tanning prop, but it also complicates it in these locations. I don't think I'd bother working it out in a magazine.

Guest's picture
Guest

Makes me want to tan, Now

everartz's picture
everartz
7611 pencils

they could have made the statues look little darker from the sides where the sun strikes to show the tanning is really happening instead of making the audience open their mouths and loosen their balls waiting to understand what fuck is going on around here! sorry but this is very hidden message...
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Everartz

| Everartz |

iswanda82's picture
iswanda82
346 pencils

i think the message is this tan is soooo good you could ge a tan anywhere when there's a light.... no?

Guest's picture
Guest

Saludos a Pablo leiva!!, Como director de arte que soy: La fotografía esta bien lograda, el Layout no es muy nuevo y la verdad que no esta mal, pero la idea se despista con lo imponente que es la biblioteca, el concepto es bueno "interiores". Buen trabajo!! :)

werbefuzzi35's picture
werbefuzzi35
97 pencils

Love the series but I think they could have had more than 3 towels. Other stuff you take to the beach would work as well. But still great.

Guest's picture
Guest

great, i loved it

Guest's picture
Guest

Distorted space makes my head dizzy if am looking at this add for like 10 sec.

scarfinati's picture
scarfinati
836 pencils

the hell is up scarfinati's ass? the towel is SYMBOLISM for the sun

its an illogical ad. Yes the towel would be used for sweat but the point of a self tanner is that you get the tan without the sun. So any reference to the sun is a mixed message for me.

Guest's picture
Guest

GUEA

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Not clear, but almost clever...

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