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Stress Protect, 4

Agency: 
Published/Aired: 
May 2013
Description: 

Who is that girl?
In case of sudden stress. Stress Protect deodorant.

Advertising Agency: Draftfcb, Paris, France
Creative Director: Odile Crézé
Art Director: Jérémy Treccani
Copywriter: Baptiste Szuwarski
Deputy Managing Director: Laure Poquet

Comments (10)

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Highest Rated

Bob.C's picture
Bob.C
Activity Score 1161

The product is a stress protect deodorant antiperspirant so the link is solid. I agree with everyone on the lazy copy and to be honest graphically it's weak, the color choice feels off.

adri10288's picture
adri10288
Activity Score 337

I like the concept. But the headlines could've been so much funnier. They're kind of really boring.

certaintly's picture
certaintly
Activity Score 3994

agreed

cvchitale's picture
cvchitale
Activity Score 1418

bogus.....layered to an extent whr u feel its promising more than a deo is ought to do...stree...hence precipitation...hnc the deo...

monoliz's picture
monoliz
Activity Score 1304

i guess all this sort of products rely only on stress factor and pretty often, as in this case, it is not creative and dumb.
and of course this product won't take your stress away, it conceals it at best

punit.rathor's picture
punit.rathor
Activity Score 230

in my opinion that is clever concept but execution is boring

feysal's picture
feysal
Activity Score 2561

love the concept and the style

groovy baby!

kleenex's picture
kleenex
Activity Score 43371

Concept is good, copy not so great.

fotdot's picture
fotdot
Activity Score 673

I think it's simple. But creative visual is very boring.

Maxster's picture
Maxster
Activity Score 67

Bad copy.

Bob.C's picture
Bob.C
Activity Score 1161

The product is a stress protect deodorant antiperspirant so the link is solid. I agree with everyone on the lazy copy and to be honest graphically it's weak, the color choice feels off.

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