Nivea: Stress Protect, 4

Who is that girl?
In case of sudden stress. Stress Protect deodorant.

Advertising Agency: Draftfcb, Paris, France
Creative Director: Odile Crézé
Art Director: Jérémy Treccani
Copywriter: Baptiste Szuwarski
Deputy Managing Director: Laure Poquet

Published: 
May 2013

10 comments

adri10288's picture
adri10288
337 pencils

I like the concept. But the headlines could've been so much funnier. They're kind of really boring.

certaintly's picture
certaintly
3994 pencils

agreed

cvchitale's picture
cvchitale
1418 pencils

bogus.....layered to an extent whr u feel its promising more than a deo is ought to do...stree...hence precipitation...hnc the deo...

monoliz's picture
monoliz
1304 pencils

i guess all this sort of products rely only on stress factor and pretty often, as in this case, it is not creative and dumb.
and of course this product won't take your stress away, it conceals it at best

punit.rathor's picture
punit.rathor
230 pencils

in my opinion that is clever concept but execution is boring

feysal's picture
feysal
2561 pencils

love the concept and the style

groovy baby!

kleenex's picture
kleenex
41102 pencils

Concept is good, copy not so great.

fotdot's picture
fotdot
673 pencils

I think it's simple. But creative visual is very boring.

Maxster's picture
Maxster
67 pencils

Bad copy.

Bob.C's picture
Bob.C
1161 pencils

The product is a stress protect deodorant antiperspirant so the link is solid. I agree with everyone on the lazy copy and to be honest graphically it's weak, the color choice feels off.

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