Nivea Sensitive: Razor

Advertising Agency: DRAFTFCB KOBZA, Vienna, Austria
Creative Director: Joachim Glawion
Art Director: Roman Steiner
Copywriter: Arno Reisenbüchler
Published: 2007

Comments

Submitted by elgrecones on Mon, 2008-01-21 09:52.

suposed to be a feather? maybe?!?!

han...

Submitted by hawkline on Mon, 2008-01-21 10:53.

What don't I get?

Submitted by axelk on Mon, 2008-01-21 11:23.

that didn't take long to make and think.
http://canofthought.blogspot.com

Submitted by edragal on Mon, 2008-01-21 11:44.

Exactly the same but senseless as the wilkinson one by JWT paris but for... a shaver.

Submitted by berenice81 on Mon, 2008-01-21 11:56.

Debería ir sin la parte de cuchilla, sustituirla y dejar sólo la pluma.

En cualquier caso, es aburrido y hecho hasta la saciedad.

Lo de sustuir un elemento por la representación simbólica del benefico del producto....abuuuurre!!

Submitted by juliangray on Mon, 2008-01-21 12:45.

old and forced.

Submitted by iT-iS-i on Tue, 2008-01-22 02:36.

needs a hell of a lot more work...

Who turned the world upside down?

Submitted by Clint on Tue, 2008-01-22 06:10.

i was thinking ... who in the target group even know that a razor can look like that?

Submitted by alec eiffel on Tue, 2008-01-22 12:05.

and you are supposed to be the grandgrandgrandsons of amadeus.

Submitted by yomi on Wed, 2008-01-23 03:46.

The imagery may be old fashioned but it's a nice idea.
Do people still use 'knives' nowadays?

Submitted by amsterdam73 on Thu, 2008-01-24 17:41.

Also done much better by Publicis Amsterdam for CliniClowns
(visual: an operating knife. The blade is a feather. Pay-off: the specialists of laughter)

Submitted by pankajadsoftheworld on Thu, 2008-02-07 10:46.

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