Nivea Sensitive: Razor

Nivea Sensitive: Razor

Advertising Agency: DRAFTFCB KOBZA, Vienna, Austria
Creative Director: Joachim Glawion
Art Director: Roman Steiner
Copywriter: Arno Reisenbüchler
Published: 2007

Your rating: None Average: 5.6 (30 votes)

Comments

elgrecones's picture

suposed to be a feather? maybe?!?!

han...

What don't I get?

that didn't take long to make and think.
http://canofthought.blogspot.com

Exactly the same but senseless as the wilkinson one by JWT paris but for... a shaver.

!

Debería ir sin la parte de cuchilla, sustituirla y dejar sólo la pluma.

En cualquier caso, es aburrido y hecho hasta la saciedad.

Lo de sustuir un elemento por la representación simbólica del benefico del producto....abuuuurre!!

old and forced.

needs a hell of a lot more work...

Who turned the world upside down?

i was thinking ... who in the target group even know that a razor can look like that?

and you are supposed to be the grandgrandgrandsons of amadeus.

yomi's picture

The imagery may be old fashioned but it's a nice idea.
Do people still use 'knives' nowadays?

Also done much better by Publicis Amsterdam for CliniClowns
(visual: an operating knife. The blade is a feather. Pay-off: the specialists of laughter)

ok

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