Nivea Sensitive: Razor
Advertising Agency: DRAFTFCB KOBZA, Vienna, Austria
Creative Director: Joachim Glawion
Art Director: Roman Steiner
Copywriter: Arno Reisenbüchler
Published: 2007
Advertising Agency: DRAFTFCB KOBZA, Vienna, Austria
Creative Director: Joachim Glawion
Art Director: Roman Steiner
Copywriter: Arno Reisenbüchler
Published: 2007
13 comments
suposed to be a feather? maybe?!?!
han...
What don't I get?
that didn't take long to make and think.
http://canofthought.blogspot.com
Exactly the same but senseless as the wilkinson one by JWT paris but for... a shaver.
!
Debería ir sin la parte de cuchilla, sustituirla y dejar sólo la pluma.
En cualquier caso, es aburrido y hecho hasta la saciedad.
Lo de sustuir un elemento por la representación simbólica del benefico del producto....abuuuurre!!
old and forced.
needs a hell of a lot more work...
Who turned the world upside down?
:: Put your ears against the ground so i can walk over what you heard::
i was thinking ... who in the target group even know that a razor can look like that?
and you are supposed to be the grandgrandgrandsons of amadeus.
The imagery may be old fashioned but it's a nice idea.
Do people still use 'knives' nowadays?
Also done much better by Publicis Amsterdam for CliniClowns
(visual: an operating knife. The blade is a feather. Pay-off: the specialists of laughter)
ok
surely it suggests that if you have sensitive skin you cannot change the blade (i.e. making the blade softer with a feather won't work because it will not shave), but you can change your shaving foam. Remember it is an ad for shaving foam and not a razor.