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45 comments

jhonnyvic's picture
jhonnyvic
39 pencils

me gusto mucho, algo muy simple y muy bien pensado.

fractalrene's picture
fractalrene
1506 pencils

Cool. Just for the visual, I think the fingers didn't need to go that deep. Good ad, love the idea.

bknowlden's picture
bknowlden
3647 pencils

A little forced, who dips their fingers into a can like that? My guess is only the Art Director...

ValidityGroup's picture
ValidityGroup
8 pencils

Yes I agree Rene Fractal. I think probably 5mm less would of made all the difference.

Archie's picture
Archie
201 pencils

without the word "pause", the general public would never get this.

Pauflies's picture
Pauflies
205 pencils

I do agree. At first i saw a kind of Smiley... And i liked it!! Then when i saw the "pause"...
http://pauflies.blogspot.com/

Jinkies's picture
Jinkies
30 pencils

I agree. I saw a power outlet, not a pause symbol. But hey, thats why these things are titled. Too bad they don't have title's in magazines for ads.

Maybe one day...

fractalrene's picture
fractalrene
1506 pencils

C'mon, a line of text would fix it.

whitespace's picture
whitespace
1953 pencils

I thought it was some power plug.

Andal's picture
Andal
863 pencils

Yeah, me too.
I thought it was like a vitality cream that gave energy to your skin something like that. Wouldn't have had like it either.
_______________
Smart and Funny Signature.

_______________
It's so easy to critic.

scorpio20's picture
scorpio20
30 pencils

Good one. Like it.

comAd's picture
comAd
162 pencils

Way to go.

thakiddd's picture
thakiddd
70 pencils

i was praying it had something to do with war paint.

thirty6chambers's picture
thirty6chambers
1464 pencils

I thought it was either a pig's nose or an electrical outlet.

carlo's picture
carlo
163 pencils

I agree with Petrov, wouldn't get it without the title.

_____

Because great designs need no further explanation.

michelangelo_of_ad's picture
michelangelo_of_ad
408 pencils

nah.... <---This is my constructive criticism.

He [Michelangelo] himself claimed to speak to no one, to "have no friends, and don't want any."

manga's picture
manga
111 pencils

like it..clean and simple

Fridgerator's picture
Fridgerator
458 pencils

Would take a while to figure out its "pause" cause it looks like so many other things, without the headline.

----------------------------------------------
The concept is only as good as the execution.

everartz's picture
everartz
7611 pencils

its a good idea and execution thou.. just the dipping shouldnt have been that deep..
--
Everartz

| Everartz |

Rajib's picture
Rajib
369 pencils

agree petrov...

pooja gadodia's picture
pooja gadodia
86 pencils

http://www.watshow.com
idea is not clear...

devkarthik's picture
devkarthik
409 pencils

do agree for all above comments....

- kk

Tapper's picture
Tapper
490 pencils

good idea, nicely executed, nice one

Strip. Strip. Strip.

unionjack's picture
unionjack
57 pencils

AHHHHH Fuck... it's a nice idea.

kre8's picture
kre8
989 pencils

love the idea.
think it would have been stronger if there was a way of showing the pack without the usual bottom right hand corner shot.
could it have been shot in a way so it was all in one, a slight angle? i dont know... thats the only thing that weakens it for me though.

Spider's picture
Spider
289 pencils

It's a nice idea, the only thing that, at least for me, it's a little bit force it is the deepness on the cream. The rest it is just perfect.

FlyingDogs's picture
FlyingDogs
968 pencils

Sweet!

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

wthout the title nobody in da whole world will get this.

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

without the title nobody in da whole world will get this.

sold's picture
sold
3219 pencils

pause what? age, wrinkles, cellulite, striations, all that together?

without a title and this deep thing on the can...
not so good ad.

adhopper's picture
adhopper
26 pencils

I saw an outlet here

Sharp's picture
Sharp
216 pencils

at first glance i thought it was a pigs nose.

jsptrck404's picture
jsptrck404
437 pencils

agree with most previous posters...an ad for ad folk. without the title, the general public would never get it.

| think small |

Dalbir Singh's picture
Dalbir Singh
552 pencils

I thought it was a pig's snout. And isn't that Oil of Olay's positioning? Milos will kill me :)
Perhaps the ad would work better with the line "Pause"....

Dalbir
www.AdOfDaMonth.com

gnola's picture
gnola
35 pencils

very good

Clint's picture
Clint
53 pencils

well i saw it embedded on another site with no title, caption or other help, and i got it instantly.

Mr. Head's picture
Mr. Head
4 pencils

Is it a pig's nose?

mrtalented's picture
mrtalented
2175 pencils

couldn't agree more

misterpanda's picture
misterpanda
282 pencils

seems like pig nose.... just kiding
good idea!

capywriter's picture
capywriter
5511 pencils

why need a title when you can read product info on the packshot. 'Anti wrinkle. Night cream.' is enough to get the idea. Nice one!

MoveOn's picture
MoveOn
63 pencils

Good clean fun. Works for me :)

cristaleye's picture
cristaleye
36 pencils

simple but nice idea!!!!!! ottima!!!

Naux71's picture
Naux71
16 pencils

i really love this idea and the Moon nivea too , so cool

hello2riyas's picture
hello2riyas
22 pencils

WT U MN BY PAUSE?

Guest's picture
Guest

the pause symbol has obviously been used before but the thing is it looks the same as the Kit Kat print ad.

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