Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Directors: Nirmal Diwadkar, Milos Ilic
Art Director: Daryl Villanueva
Copywriter: Abraham Varughese
Illustrators: Peter McIntyre, Daryl Villanueva
Account Management: Patricia Balan, Reem Ayyash
Published: December 2007
Comments
me gusto mucho, algo muy simple y muy bien pensado.
Cool. Just for the visual, I think the fingers didn't need to go that deep. Good ad, love the idea.
A little forced, who dips their fingers into a can like that? My guess is only the Art Director...
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brandon
www.brandonknowlden.com
Yes I agree Rene Fractal. I think probably 5mm less would of made all the difference.
without the word "pause", the general public would never get this.
I do agree. At first i saw a kind of Smiley... And i liked it!! Then when i saw the "pause"...
http://pauflies.blogspot.com/
http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/
I agree. I saw a power outlet, not a pause symbol. But hey, thats why these things are titled. Too bad they don't have title's in magazines for ads.
Maybe one day...
"Creativity is seeing what everyone else has seen, and thinking what no one else has thought."
C'mon, a line of text would fix it.
I thought it was some power plug.
Yeah, me too.
I thought it was like a vitality cream that gave energy to your skin something like that. Wouldn't have had like it either.
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Smart and Funny Signature.
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It's so easy to critic.
Good one. Like it.
- scorpio20
Way to go.
i was praying it had something to do with war paint.
I thought it was either a pig's nose or an electrical outlet.
I agree with Petrov, wouldn't get it without the title.
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Because great designs need no further explanation.
nah.... <---This is my constructive criticism.
He [Michelangelo] himself claimed to speak to no one, to "have no friends, and don't want any."
"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec
like it..clean and simple
Would take a while to figure out its "pause" cause it looks like so many other things, without the headline.
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The concept is only as good as the execution.
its a good idea and execution thou.. just the dipping shouldnt have been that deep..
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Everartz
| Everartz |
www.everartz.blogspot.com
agree petrov...
<<.... Method in Madness ....>>
http://www.watshow.com
idea is not clear...
http://www.watshow.com
do agree for all above comments....
- kk
http://kk-portfolio.blogspot.com
good idea, nicely executed, nice one
Strip. Strip. Strip.
AHHHHH Fuck... it's a nice idea.
love the idea.
think it would have been stronger if there was a way of showing the pack without the usual bottom right hand corner shot.
could it have been shot in a way so it was all in one, a slight angle? i dont know... thats the only thing that weakens it for me though.
It's a nice idea, the only thing that, at least for me, it's a little bit force it is the deepness on the cream. The rest it is just perfect.
Sweet!
very well excecuted, but would be hard to get without the title.
your work is your identity.
http://harshikcreations.blogspot.com/
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wthout the title nobody in da whole world will get this.
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without the title nobody in da whole world will get this.
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Title and not so deep. What a strong agreement. And yes, I like it - solid, conceptual, clear visual.
pause what? age, wrinkles, cellulite, striations, all that together?
without a title and this deep thing on the can...
not so good ad.
I saw an outlet here
at first glance i thought it was a pigs nose.
agree with most previous posters...an ad for ad folk. without the title, the general public would never get it.
| think small |
I thought it was a pig's snout. And isn't that Oil of Olay's positioning? Milos will kill me :)
Perhaps the ad would work better with the line "Pause"....
Dalbir
www.AdOfDaMonth.com
DaMon
www.AdOfDaMonth.com
very good
well i saw it embedded on another site with no title, caption or other help, and i got it instantly.
Is it a pig's nose?
Time for lust, time for lie.
couldn't agree more
seems like pig nose.... just kiding
good idea!
why need a title when you can read product info on the packshot. 'Anti wrinkle. Night cream.' is enough to get the idea. Nice one!
- adsactly! -
Good clean fun. Works for me :)
simple but nice idea!!!!!! ottima!!!
i really love this idea and the Moon nivea too , so cool
WT U MN BY PAUSE?
the pause symbol has obviously been used before but the thing is it looks the same as the Kit Kat print ad.
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