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New cooling

Agency: 
Published/Aired: 
May 2010
Description: 

Be ready to control emotions with new cooling post shave balm.

Advertising Agency: Unlike Productions, Moscow, Russia
Creative Director: Konstantin Kozlov
Art Director: Evgeny Moskalenko
Copywriter: Sergey Znamenov
Illustrator: Konstantin Kozlov
Photographers: Ron Chapple, Scott Griessel

Comments (24)

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Highest Rated

Billoughsby's picture
Billoughsby
Activity Score 5144

Distorting the guy's features mixes the message and harms it's clarity. He just winds up looking like a stark-staring, foaming at the mouth perv.

Next time, use a real shot of a real model; humor from natural expression, not humor from Photoshop tinkering. This looks like what people do the first week after discovering Goo or Photoshop. Awful

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dreadboy's picture
dreadboy
Activity Score 413

Phantom maybe?

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Geez. Never gonna buy this product!

alvinpck's picture
alvinpck
Activity Score 1467

At a glance, he look like drugged Nicholas Cage.

funky_frogii's picture
funky_frogii
Activity Score 2536

yup.hei Hi Alvin, seeing you after a long time...

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

meraj's picture
meraj
Activity Score 216

!!

bobby666's picture
bobby666
Activity Score 1460

hey guys what are you trying to say. bad communication.

Guest's picture
Guest

ha-ha-ha cool!

Guest's picture
Guest

i like it

whiterone's picture
whiterone
Activity Score 21

stupid

Guest's picture
Guest

o yes!!))

Guest's picture
Guest

very nice!

capywriter's picture
capywriter
Activity Score 5509

doesn't this happen in Moscow all the time during winter, even without the product? :)

jackal hunts's picture
jackal hunts
Activity Score 325

What a weird dumb idea...

Guest's picture
Guest

really bad art

meraj's picture
meraj
Activity Score 216

eeeww.....dis communication is not suited for NIVEA !!!!....come on ... dis brand so smooth to me....nivea is like johnson and johnson for men to me..dis communication wud have suited ...may b !.for any products for axe ;)...like the way they branded the axe chocolate cologne...those style goes with axe...thats their style...not nivea's...nivea is SMOOTH...which means the copy is bad for nivea ,even though nice idea ! :S

Guest's picture
Guest

english please.

kunal1901's picture
kunal1901
Activity Score 14

ohhh very nice concept.. i like it cheers :)

hufflepoff's picture
hufflepoff
Activity Score 430

weird and confusing

Guest's picture
Guest

"post" shave?

Guest's picture
Guest

jajajajaajajajajaaja Nicholas Cage...

kevgroat's picture
kevgroat
Activity Score 175

negative 3 stars.

it's sad because i like the product.

*whoever rated it 10 had to be the team that worked on it

meraj's picture
meraj
Activity Score 216

mee too ...negative 3 !!

Billoughsby's picture
Billoughsby
Activity Score 5144

Distorting the guy's features mixes the message and harms it's clarity. He just winds up looking like a stark-staring, foaming at the mouth perv.

Next time, use a real shot of a real model; humor from natural expression, not humor from Photoshop tinkering. This looks like what people do the first week after discovering Goo or Photoshop. Awful

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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