Nivea Men: Worry lines, Kids

Because life makes wrinkles.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Goetz Ulmer
Creative Directors: Andres Blumenthal, Simon Hiebl
Art Director: Pavel Bondarenko
Copywriter: Daniel Steller
Grafik: Stefanie Prüsch
Photographer: Klaus Merz
Published: February 2014

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5 comments

tirthomitro's picture
tirthomitro
2756 pencils

a little too far fetched?

they showed me a picture & i laughed
dignity has never been photographed

mohha's picture
mohha
2 pencils

Yes yes yes she did, great idea great work thanks

Mengad

Micah1221's picture
Micah1221
202 pencils

A strong message. The call to action is good: you have very stressful events that could happen any day being shown with ridiculous visuals. The visual hierarchy is good too. I might use dull colors that weren't neutral colors to try and make the ad more eye-catching, whether they were on the girls clothes or elsewhere.

Gute Werbung's picture
Gute Werbung
55 pencils

Fantastic campaign!

Gute Werbung - World best Advertising

kevinmalone's picture
kevinmalone
59 pencils

A weird visual.

Nope, it's not Ashton Kutcher, it's Kevin Malone.

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