Nivea for Men: Free kick

How did it meant sensitive skin ?
Could anyone get it to me ..

"Idea never die"

At first I thought that it's funny. On second thought... what does that have to do with sensitive? I haven't got sensitive skin and yet I would not like a ball shot into my face. The story is weak.

the story is not completely OK, yet i think that those guys who previously didn't think about using nivea, now think about it for 2 secs

due to this brand new NIVEA moisturiser their faces burnt like hell.
this turned out to be fatal as they forgot to protect their undersides...

besides, bad shot of the players, too much space on the left, no goal keeper, the crowd looks like a gaussian-blurred low-res-pic

boring art direction ...

for the 3 seconds people look at an ad, this idea works well. Dont overthink it. its a fun visual pun i my oppinion. a familliar image turned upside down.

/LAZ

I think it works fine.

Very boring Art Direction. No footballteam wears white american apparel shirts. The crowd is much too blurry. Whatever, I don't like this ad, sorry.

this ad is as boring as the recent world cup.

I've never read such a bunch of snipey comments in my life:

popdistortion - the idea is that your face is so sensitive that you'd rather protect it from the ball than your nuts.

addyhoch10 - some of your best criticisms of this is that there is no goaltender? And that the crowd is blurry?
Tell me, what would the addition of a goaltender do to improve this ad? What would a crisp, clear crowd shot add?

Axxl - you don't like the white uniforms. Could it be that the intent was to match the primary color of the Nivea product package??? Apprently you think it's important to see faces in the crowd also...

Seems you all are rather, uh, weak and a tad jealous, perhaps??

looks like the germans play soccer better than they do coming up with ads.

Too forced

I hate this kind of line. (with a question)

CISBlues, those uniform look bad, they look like someone just got out of the bed, perhaps a bit blue would help as that is Nivea's brand color.

The idea is ok, so instead of protecting your balls, you protect your face....but that is not really saying sensitive skin the best way.

Cis blues i m with you,the idea is clear & smart.

Terible shadow! is too black!!too prominent~

auch, bad execution...

Is this why they lost in the World Cup?

hehehehe, it s nice... because my freind mo did it before u, for hulter protection, and it s much much better... sorry

it favolussssssssssssssssss