Nivea for Men: Free kick

Agency: Draft FCB, Germany
Creative Director: Bernd Bender-Asbeck
Art Director: Mark Freiboth
Copywriter: Arne König
Photographer: Moritz Nicolaus Schmid

24 comments

imke's picture
imke
472 pencils

How did it meant sensitive skin ?
Could anyone get it to me ..

"Idea never die"

instinctive traveller's picture
instinctive tra...
189 pencils

Remember the famous 'covering the crotch' photograph (or photo-shop-graph)? This is a pun on it. Err... does it need more explanation? But then, the connect is rather oblique, do you think?
http://kettleandmug.blogspot.com

satan's picture
satan
181 pencils

idea is certainly DEAD in this case

popdistortion's picture
popdistortion
1594 pencils

At first I thought that it's funny. On second thought... what does that have to do with sensitive? I haven't got sensitive skin and yet I would not like a ball shot into my face. The story is weak.

balaazs's picture
balaazs
66 pencils

the story is not completely OK, yet i think that those guys who previously didn't think about using nivea, now think about it for 2 secs

addyhoch10's picture
addyhoch10
2592 pencils

due to this brand new NIVEA moisturiser their faces burnt like hell.
this turned out to be fatal as they forgot to protect their undersides...

besides, bad shot of the players, too much space on the left, no goal keeper, the crowd looks like a gaussian-blurred low-res-pic

johann.s's picture
johann.s
112 pencils

boring art direction ...

LAZ's picture
LAZ
288 pencils

for the 3 seconds people look at an ad, this idea works well. Dont overthink it. its a fun visual pun i my oppinion. a familliar image turned upside down.

/LAZ

pindaro's picture
pindaro
526 pencils

I think it works fine.

Axxl's picture
Axxl
208 pencils

Very boring Art Direction. No footballteam wears white american apparel shirts. The crowd is much too blurry. Whatever, I don't like this ad, sorry.

act's picture
act
535 pencils

this ad is as boring as the recent world cup.

CISBlues's picture
CISBlues
10 pencils

I've never read such a bunch of snipey comments in my life:

popdistortion - the idea is that your face is so sensitive that you'd rather protect it from the ball than your nuts.

addyhoch10 - some of your best criticisms of this is that there is no goaltender? And that the crowd is blurry?
Tell me, what would the addition of a goaltender do to improve this ad? What would a crisp, clear crowd shot add?

Axxl - you don't like the white uniforms. Could it be that the intent was to match the primary color of the Nivea product package??? Apprently you think it's important to see faces in the crowd also...

Seems you all are rather, uh, weak and a tad jealous, perhaps??

Axxl's picture
Axxl
208 pencils

Weak and jealous??? ..... :) You're funny.

addyhoch10's picture
addyhoch10
2592 pencils

seems you had a rather, uh, bad day perhaps??

the art direction in this ad is very poor. the idea behind it isn't that breathtaking either.
so there's not a single reason for me or anyone to be jealous.
i'm sorry if i hurt your feelings by not liking this ad. have a nice new year's eve. cheers

theassailante's picture
theassailante
234 pencils

looks like the germans play soccer better than they do coming up with ads.

Joe76's picture
Joe76
772 pencils

Too forced

ChuckNorris's picture
ChuckNorris
834 pencils

I hate this kind of line. (with a question)

Desi's picture
Desi
1052 pencils

CISBlues, those uniform look bad, they look like someone just got out of the bed, perhaps a bit blue would help as that is Nivea's brand color.

The idea is ok, so instead of protecting your balls, you protect your face....but that is not really saying sensitive skin the best way.

pankajadsoftheworld's picture
pankajadsoftheworld
433 pencils

Cis blues i m with you,the idea is clear & smart.

Vibe's picture
Vibe
230 pencils

Terible shadow! is too black!!too prominent~

HV's picture
HV
212 pencils

auch, bad execution...

B128's picture
B128
392 pencils

Is this why they lost in the World Cup?

jador's picture
jador
20 pencils

hehehehe, it s nice... because my freind mo did it before u, for hulter protection, and it s much much better... sorry

Guest's picture
Guest

it favolussssssssssssssssss

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