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17 comments

the_ashlands's picture
the_ashlands
1394 pencils

this sure is pure something....

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

pure moisture? as in 'free from anything besides moisture?" Why would I pay for water? I can get it for free.

ming the merciless's picture
ming the merciless
190 pencils

I prefer to get my water from the tap.

jennywhx's picture
jennywhx
1142 pencils

weird campaign. :P

slim's picture
slim
1047 pencils

Conveys the idea of moisture in a simple and fresh way.
Makes me wet.

nitigya79's picture
nitigya79
53 pencils

I understand what you are trying to do. But there shouold have been something else that symbolises moisture.

rajbhavika's picture
rajbhavika
20 pencils

hay slim, if this makes u wet then sure u r gay

slim's picture
slim
1047 pencils

crawl back into your hole, idiot.

y.y's picture
y.y
2 pencils

I like this product. This is kind of butter for skin. And I think using water to symbolise moisture fits this product.

Have Heart's picture
Have Heart
922 pencils

Well, if this was done on a regular briefing (I doubt that), it's solid. If this was done for festivals, then it's rather poor. Truly a first-thought concept.

popdistortion's picture
popdistortion
1594 pencils

I like this. Only problem is that they forced it into a campaign.

Have Heart's picture
Have Heart
922 pencils

Two copywriters...???!

the_ashlands's picture
the_ashlands
1394 pencils

i know right....imagine getting paid for contributing one word to a campaign! what a joke.

JPWrites's picture
JPWrites
238 pencils

Which one came up with the 'pure' and which one came up with the 'moisture'?

slim's picture
slim
1047 pencils

Maybe they contributed the idea as well?

salamandos's picture
salamandos
1947 pencils

it's just ok, I'm getting a bit tired of those Tolga Büyükdoganay-ideas. less is more.

MissOnyl's picture
MissOnyl
40 pencils

oh lovely, straight to the point, doesn't try too hard :)

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