Nivea Children’s Sun Lotion: Sandcastle

Nivea Children’s Sun Lotion: Sandcastle

Let your kids play longer.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Regional Creative Director: Nirmal Diwadkar
Executive Creative Director: Milos Ilic
Art Director: Daniel Djarmati
Copywriter: Sandeep Fernandes
Illustration: Platinum
Published: December 2007

Your rating: None Average: 7.5 (62 votes)

Comments

Submitted by ultraboon222 on Mon, 2008-01-21 01:28.

This is a good concept. I wish it was pushed further like making it into a life-sized Taj Mahal on the beach. That would be really neat.

Too many cooks in the kitchen....

Submitted by ramiq on Mon, 2008-01-21 02:10.

wow amazing i love it - very nice the concept and the art direction
great job

Submitted by adcook on Mon, 2008-01-21 02:29.

It is nice..and well done to TBWARaad, just wondering why they have not credited the Worldwide Executive Creative Director?

everartz's picture
Submitted by everartz on Mon, 2008-01-21 02:34.

this is a good piece of work...
--
Everartz

Submitted by bvital on Mon, 2008-01-21 03:47.

simply awesome, i wish if i was the part of this piece... nevertheless......
JN

Submitted by Wordnerd on Mon, 2008-01-21 04:29.

sweet! looks nice, funny and hits the parents on their "my child is so talented"- spot. Well done through and through!

Submitted by moeinuk on Mon, 2008-01-21 04:48.

Cheers!
Moeinuk

Submitted by shaft_drive on Mon, 2008-01-21 05:53.

very good

Submitted by JAGGY on Mon, 2008-01-21 06:01.

I got it without the line. Beautiful.

Submitted by Torenaga on Mon, 2008-01-21 07:31.

This is a great work!!!!!

second_creator's picture
Submitted by second_creator on Mon, 2008-01-21 07:35.

nice

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

Submitted by panasit on Mon, 2008-01-21 07:57.

Excellent, excellent.

-Tung
--good idea is enemy of great idea

Garmendia's picture
Submitted by Garmendia on Mon, 2008-01-21 11:24.

Easy, easy folks. Don´t be mad, it´s nice yes...not wow!, but I think that one or two prizes are for this agency in a local or regional festival.

Ed Mintone's picture
Submitted by Ed Mintone on Mon, 2008-01-21 11:58.

hats off

Submitted by harshik suraiya on Mon, 2008-01-21 12:42.

nice and simple.

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by Tincho on Mon, 2008-01-21 14:07.

Really grate.

Julitus's picture
Submitted by Julitus on Tue, 2008-01-22 15:58.

Great!, the line is unnecessary

Submitted by purplelizard on Thu, 2008-01-24 12:09.

wow... visual-joke-with-small-product-on-the-bottom-right-side!!!

fresh... very fresh.

send it to archive! its a cover!

Submitted by Rene Fractal on Sun, 2008-01-27 21:10.

Long time without seen a good ad... This one rocks! I see some metal coming this way. Well done!

MoveOn's picture
Submitted by MoveOn on Tue, 2008-02-05 03:04.

I could almost feel the sand under my toes. Solid idea, wonderful execution and it warms the heart to see such inspiring craftsmanship.

Submitted by prajith kumar on Tue, 2008-03-04 08:19.

Simply good!!! Good execution

Submitted by resha on Tue, 2008-03-04 11:05.

wow...i love it!