Nivea Beauté: Calcium Power
Advertising Agency: TBWA, Vienna, Austria
Creative Directors: Gerd Turetschek, Robert Wohlgemuth
Copywriters: Karin Schalko, Helmut Winkler
Art Director: Jan Christ
Account Supervisor: Barbara Lung
Photographer: Arnd Ötting
Graphic Designers: Jan Christ, Zoi Samara


16 Comments
I think extra long is enough.
This agency got exaggeration written all over. Overselling - in this one, pedigree or the sock but the bug spray is great.
"Sex sells. Truth even better."
A friend
would have been a good ad in the early 90s...
exactly.
might have worked better as a tv commercial, too.
hmmmmmmm..... no!
--
Everartz
| Everartz |
I would've taken the finger out.
First idea. Dig deeper next time.
Agreed.
http://augustocorreia.carbonmade.com
Believe in Jesus - http://cargocollective.com/augustojesus
I got to admit its a strong image.
Supergirl
simple benefit, simple idea. nothing groundbreaking, but a strong image that relies on an understandable exaggeration
it is an old idea, nice picture...... just to give it some credits.
Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750
To me the nail seems to be artificial. To me.
Jaggy, MICA Ahmedabad
ouch!
now this really hurts.
bad ad!
very bad.
I like it, after all advertising is exaggeration.
Extra strong copy I would say :
http://www.joelapompe.net/2008/05/02/extra-strong-nails-dur-dur/
http://www.joelapompe.net / Facebook : Joelapompe
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe