Nivea Beauté: Calcium Power

Advertising Agency: TBWA, Vienna, Austria
Creative Directors: Gerd Turetschek, Robert Wohlgemuth
Copywriters: Karin Schalko, Helmut Winkler
Art Director: Jan Christ
Account Supervisor: Barbara Lung
Photographer: Arnd Ötting
Graphic Designers: Jan Christ, Zoi Samara

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16 comments

sodomy's picture
sodomy
262 pencils

I think extra long is enough.

truecopy's picture
truecopy
400 pencils

This agency got exaggeration written all over. Overselling - in this one, pedigree or the sock but the bug spray is great.

"Sex sells. Truth even better." - A friend

djakuza's picture
djakuza
517 pencils

would have been a good ad in the early 90s...

krautland's picture
krautland
3225 pencils

exactly.

might have worked better as a tv commercial, too.

everartz's picture
everartz
7611 pencils

hmmmmmmm..... no!
--
Everartz

| Everartz |

Arebehn's picture
Arebehn
50 pencils

I would've taken the finger out.

the Pun-isher's picture
the Pun-isher
228 pencils

First idea. Dig deeper next time.

juliangray's picture
juliangray
987 pencils

I got to admit its a strong image.

Clovis Cordova's picture
Clovis Cordova
31 pencils

Supergirl

BigBrother's picture
BigBrother
94 pencils

simple benefit, simple idea. nothing groundbreaking, but a strong image that relies on an understandable exaggeration

jorj's picture
jorj
638 pencils

it is an old idea, nice picture...... just to give it some credits.

JAGGY's picture
JAGGY
1382 pencils

To me the nail seems to be artificial. To me.

Jaggy, MICA Ahmedabad

Kateter's picture
Kateter
2029 pencils

ouch!
now this really hurts.

bad ad!
very bad.

alialli's picture
alialli
211 pencils

I like it, after all advertising is exaggeration.

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