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Nivea Beauté: Calcium Power

Nivea Beauté: Calcium Power
Your rating: None Average: 5.2 (20 votes)

Advertising Agency: TBWA, Vienna, Austria
Creative Directors: Gerd Turetschek, Robert Wohlgemuth
Copywriters: Karin Schalko, Helmut Winkler
Art Director: Jan Christ
Account Supervisor: Barbara Lung
Photographer: Arnd Ötting
Graphic Designers: Jan Christ, Zoi Samara

16 Comments

sodomy's picture 264 pencils

I think extra long is enough.

truecopy's picture 397 pencils

This agency got exaggeration written all over. Overselling - in this one, pedigree or the sock but the bug spray is great.

"Sex sells. Truth even better."
A friend

djakuza's picture 521 pencils

would have been a good ad in the early 90s...

krautland's picture 3204 pencils

exactly.

might have worked better as a tv commercial, too.

everartz's picture 7590 pencils

hmmmmmmm..... no!
--
Everartz

| Everartz |

Arebehn's picture 50 pencils

I would've taken the finger out.

the Pun-isher's picture 230 pencils

First idea. Dig deeper next time.

theanc's picture 2697 pencils
juliangray's picture 1003 pencils

I got to admit its a strong image.

Clovis Cordova's picture 31 pencils

Supergirl

BigBrother's picture 94 pencils

simple benefit, simple idea. nothing groundbreaking, but a strong image that relies on an understandable exaggeration

jorj's picture 626 pencils

it is an old idea, nice picture...... just to give it some credits.

Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750

JAGGY's picture 1388 pencils

To me the nail seems to be artificial. To me.

Jaggy, MICA Ahmedabad

Kateter's picture 2040 pencils

ouch!
now this really hurts.

bad ad!
very bad.

alialli's picture 211 pencils

I like it, after all advertising is exaggeration.

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