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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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Nivea Beauté: Calcium Power
Advertising Agency: TBWA, Vienna, Austria
Creative Directors: Gerd Turetschek, Robert Wohlgemuth
Copywriters: Karin Schalko, Helmut Winkler
Art Director: Jan Christ
Account Supervisor: Barbara Lung
Photographer: Arnd Ötting
Graphic Designers: Jan Christ, Zoi Samara
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Comments
I think extra long is enough.
This agency got exaggeration written all over. Overselling - in this one, pedigree or the sock but the bug spray is great.
would have been a good ad in the early 90s...
exactly.
might have worked better as a tv commercial, too.
hmmmmmmm..... no!
--
Everartz
I would've taken the finger out.
First idea. Dig deeper next time.
Agreed.
http://augustocorreia.carbonmade.com
I got to admit its a strong image.
Supergirl
simple benefit, simple idea. nothing groundbreaking, but a strong image that relies on an understandable exaggeration
it is an old idea, nice picture...... just to give it some credits.
To me the nail seems to be artificial. To me.
ouch!
now this really hurts.
bad ad!
very bad.
I like it, after all advertising is exaggeration.
Extra strong copy I would say :
http://www.joelapompe.net/2008/05/02/extra-strong-nails-dur-dur/
http://www.joelapompe.net / Facebook : Joelapompe