Nissan X-Trail: Sign, 3

X-Trail with GPS now in Egypt.

Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta
Art Directors / Copywriters: Sameh George, Youssef Gadallah
Photographer: Hussien Shaban


Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

ummm ..if Egypt already has these handy signboards to help you at various cross-roads.. what is the GPS in the car for? .. or i have clearly, missed the point.. :O

kerana's picture
533 pencils

u missed the point... try at least understand what's written then comment.
Although it's a regular idea with nothing new.....

raducumucu's picture
21 pencils

The ad is bad like it is now. It would have been a great ad if there were only the street names in arab language. Then you would use a GPS because you do not understand the hieroglyphs. But as it is now, written also in english, it has no sense and no meaning for using a GPS. So, I would take out the panel with the street names in english, and transform it in a good ad.

everartz's picture
7611 pencils

hold it there! the name in arabic isnt as the one in english! so.....hmm where are we now?

| Everartz |

xcreativity's picture
2374 pencils


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mosho's picture
298 pencils

the one in Arabic is other name for other street diff. than the one in English
so u have to understand the language b4 u judge :)
am Egyptian
and btw i don't like it as " raducumucu" said It would have been a great ad if there were only the street names in arabic language

R U serious's picture
R U serious
408 pencils

It's a no.

Say my name, say my name...

boutou's picture
8 pencils

if you live in egypt and understand arabic you'll be able to understand the ads... they are actually creative and very nice

Meezo's picture
40 pencils

The 2 signs are 2 different street names and both arrows are on the same direction

Enas's picture
741 pencils

Bad photos, idea is totally understandable by local ppl, but still this idea could be executed to be universe. for ex. either use both in Arabic or both in English

a question: do u really need Hussien Shaaban to do this? a pro photographer??

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Guest's picture

mmm.... i believe if the campaign or the Ad. is so local, it should not exist in this site for voting :(

simply it is not multinationals... !!!!

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