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Agency: 
Published/Aired: 
March 2010
Description: 

In the cities that seem more crowded and tougher than ever, each day is a battle for a parking spot or a minute less in your delay. Nissan Qashqai is the perfect car to confront the urban jungle - as the true crossover, it perfectly combines the capabilities of an off-road, 4x4 car, with the intuitive but long crafted city skills offered by a compact car. We valued the concept – “urban adventure” - through a series of layouts that pays a compliment to our target’s intelligence: only one detail reveals that it’s actually an urban landscape (a lighted window or washed clothes for air dry).

Qashqai. Urbanproof.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Digital Artist: Cristian Costea

Comments (11)

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Highest Rated

everartz's picture
everartz
Activity Score 7609

the idea could be ok, but the art is too bad

| Everartz |

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

jorj's picture
jorj
Activity Score 638

What is this?

dreadboy's picture
dreadboy
Activity Score 413

This is a lot better, but only compared to the previous come to think about it. Yet again, urbanproof leads my mind to something like roadcracks, speedbumpers, as well as pigeon poop and mostly all of the other "joys" one gets for his car in the city.

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Adaddicted's picture
Adaddicted
Activity Score 3435

not only compliment to your target’s intelligence, but tests our patience!!! ;-k

withalltherespects

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Aren't all cars urbanproof? Why drive a 4x4 in the city anyway?

perromalo's picture
perromalo
Activity Score 429

I like this one better tha the previous

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Ruling the city...

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atb2005's picture
atb2005
Activity Score 13561

Neither one is good. I find both pretentious. You see some tiny window, and that tells you that this is an urban landscape? There's nothing visually engaging about it either. You feel like you are staring in the dark. There's a reason most Volkswagen campaigns are award winning.

Ensamblador's picture
Ensamblador
Activity Score 239

It is a good campaine. Visualy engaging and with a funny concept. I don´t thik it pretentious at all.

mrckais's picture
mrckais
Activity Score 417

so, the print comes with an explanation?

mrckais

everartz's picture
everartz
Activity Score 7609

the idea could be ok, but the art is too bad

| Everartz |

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