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Whale

Agency: 
Published/Aired: 
March 2010
Description: 

A common perception about SUVs is that due to their massive stature they are sluggish, big fuel consumers and incapable of squeezing in traffic. Nissan crossovers defy those kinds of labels. They are perfectly adapted to city life with no compromise in volume and power, yet being easy to handle and agile due to enhanced technology. Our concept was: “the agile titan” and we exploited through suggestive imagery of big, powerful animals that intermingle as the smallest ones (a whale that makes just a drop for a splash or a lion that can squeeze like a cat).

Print advertisment created by Publicis, Romania for Nissan, within the category: Automotive.

Nissan. The Crossovers. Big size, slim fit.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Illustrator: Sorin Sorasan
Digital Artist: Cristian Costea

Comments (8)

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Highest Rated

slammary's picture
slammary
Activity Score 214

VERY CUTE WORK. I LIKE IT. BUT JUST SOSO

R U serious's picture
R U serious
Activity Score 416

Kudos Mr. Cristian Costea

Say my name, say my name...

shahidali's picture
shahidali
Activity Score 4069

The agile titan is a nice route. But, to me, the visual does not have the impact that a SUV should carry.

shahid

Adaddicted's picture
Adaddicted
Activity Score 3435

This one is the best, may not get the 'splash' at first glance.
So many animals and mammels were brought under automotive in the past few days.

withalltherespects

Phil Lestino's picture
Phil Lestino
Activity Score 1684

The first part of headline The Crossovers, sounds like some kind of playtex bra. Big size, slim fit.......that kind of sounds like a bra for a woman with big boobies and a slim back. Is Nissan making bras not cars?

xcreativity's picture
xcreativity
Activity Score 2374

fail

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Pe's picture
Pe
Activity Score 10

Why fail if the concept is the same as the lion? Well done!

smartbox's picture
smartbox
Activity Score 177

It's not easy to understand...

slammary's picture
slammary
Activity Score 214

VERY CUTE WORK. I LIKE IT. BUT JUST SOSO

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